"Influencers are out—authenticity is in. 6 strategies that will make you a better reader — and person."

"Influencers are out—authenticity is in. 6 strategies that will make you a better reader — and person."

In today's digital age, authenticity is becoming increasingly valued over polished and scripted content. Marketers are shifting their focus from big-name influencers to amateur creators who can provide relatable and authentic content that resonates with audiences. This shift was accelerated by the COVID-19 pandemic, which led to the rise of user-generated content (UGC) as a practical solution for generating photo and video assets. Despite its lack of contrived styling and professional polish, UGC has proven to be highly engaging and effective in driving conversions.

The key to successful content creation lies in its authenticity and relatability. By moving away from overly produced content, marketers can connect with passionate consumers on a deeper level. This shift also opens up opportunities for smaller creators, as deals can often be done through barter rather than monetary compensation. The appeal of user-generated content lies in its ability to make products and experiences seem attainable to the average consumer. It's not just about one individual promoting a product; it's about saturating the market with content that constantly appears in people's feeds.

However, authenticity is not limited to content creation. It also applies to the way we approach reading and personal development. Epictetus famously stated, "I cannot call somebody 'hard-working' knowing only that they read." The quality and manner in which we read are just as important as the act itself. Seneca cautioned against the pursuit of useless knowledge, emphasizing the importance of reading meaningful and impactful books.

To become a better reader and person, here are six strategies to consider:

1. Stop reading books you aren't enjoying: Life is too short to waste time on books that don't captivate you. Establish a rule for yourself, such as the "100 pages minus your age" rule. If a book hasn't captured your interest by a certain point, it's okay to put it down and move on to something more enjoyable.

2. Keep a commonplace book: Take inspiration from great writers who have kept a collection of quotes and passages from books. Create your own commonplace book, where you can jot down meaningful quotes, thoughts, and ideas that resonate with you. This practice allows you to internalize and apply the wisdom found in literature.

3. Reread the masters: As Seneca advised, spend time immersing yourself in the works of a select few master-thinkers. Digest their writings and allow their ideas to take firm hold in your mind. Remember that as both the world and you as an individual evolve, the meaning and impact of books can also change.

4. Ask people you admire for book recommendations: Seek recommendations from individuals you admire or consider to have rare intellect. Ralph Waldo Emerson believed that asking someone about their reading habits could provide valuable insight. If a book has had a profound impact on someone's life, regardless of the topic or style, it's likely worth exploring.

5. Don't just learn from your own experience: General James Mattis once said, "If you haven't read hundreds of books, you're functionally illiterate." It is essential to learn from the experiences of others, not just from your own. History, philosophy, and other disciplines offer a wealth of knowledge and lessons that can inform your decision-making and personal growth.

6. Get out of a dry spell: Everyone experiences periods where reading feels like a chore or loses its allure. When you find yourself in a reading slump, try rereading a book that has deeply resonated with you in the past. Returning to familiar and impactful literature can reignite your passion for reading and inspire new insights.

In conclusion, whether it's in content creation or personal development, authenticity is key. The shift towards user-generated content highlights the value of relatability and genuine experiences. Similarly, in reading, it's not just about the act itself but also the quality and approach. By embracing authenticity and employing the strategies mentioned, you can become a better reader and, ultimately, a better person.