"28 Pinterest Statistics Marketers Should Know in 2020" + "『ズートピア』の制作史、および『ズートピア』のテーマは「差別」であるのか？"

"28 Pinterest Statistics Marketers Should Know in 2020" + "『ズートピア』の制作史、および『ズートピア』のテーマは「差別」であるのか？"

Introduction:
Pinterest has become a popular platform for marketers, with its user base steadily growing. In this article, we will explore some key statistics about Pinterest that marketers should be aware of in 2020. Additionally, we will delve into the production history of the animated film "Zootopia" and examine whether its theme truly revolves around discrimination.

Pinterest Statistics:

1. Pinterest has gained 70 million monthly active Pinners over the past year, bringing the total number of users to 335 million worldwide. This growth indicates the platform's increasing popularity and potential for marketers.
2. More than two-thirds of Pinterest's user base is composed of women. In fact, over 80% of U.S. women aged 18-64 with children use Pinterest. This demographic presents a valuable target audience for marketers.
3. Shopping is a top activity for Pinterest users, with 48% engaging in this activity on the platform. This highlights the potential for e-commerce and brand promotion on Pinterest.
4. The largest ad audience on Pinterest consists of 25-34 year-old women, making up 29% of the platform's users. Marketers can tailor their advertising strategies to target this specific demographic.
5. Americans are the biggest spenders on Pinterest, with an average revenue per user (ARPU) of $4.00. This statistic emphasizes the purchasing power of Pinterest users in the U.S.

Insights:
While these statistics provide valuable insights into the demographics and activities of Pinterest users, it is important to consider how these insights can be applied in marketing strategies. One common thread that emerges is the significant presence of women on Pinterest. This presents an opportunity for marketers to create content and advertisements that resonate with this demographic.

Furthermore, the emphasis on shopping as a top activity on Pinterest suggests that marketers should focus on creating visually appealing and engaging content that showcases products effectively. The integration of image lookup technology can also enhance the in-store experience for users, ultimately leading to increased brand engagement and consumer satisfaction.

Unique Insights:
In addition to the provided statistics, it is worth exploring the production history of the animated film "Zootopia" and its underlying theme of discrimination. Directed by Byron Howard, Rich Moore, and co-directed by Jared Bush, "Zootopia" tackles the concept of discrimination in a unique and engaging manner.

The film's premise revolves around a world where animals talk, walk on two legs, and wear human clothing. This concept intrigued John Lasseter, the creative director, who recognized the potential for storytelling centered around the majority-minority relationship. By incorporating this theme, "Zootopia" offers a diverse narrative that resonates with audiences.

However, during the production process, challenges arose when Andrew Stanton, from Pixar, expressed his dissatisfaction with the world depicted in "Zootopia." Stanton believed that the treatment of the character Nick, a fox, was too harsh and that audiences would not want to live in a world that made Nick's life difficult. This feedback led to a reevaluation of the film's direction and the need for a more balanced portrayal of discrimination.

Actionable Advice:

1. Leverage Pinterest's female-dominated user base: With over two-thirds of Pinterest users being women, marketers should tailor their content and advertising strategies to resonate with this demographic. Consider creating visually appealing and relatable content that speaks to women's interests and aspirations.

2. Optimize visual content for shopping: Shopping is a top activity for Pinterest users, making it essential for marketers to create visually appealing and engaging content that showcases products effectively. Integrate image lookup technology to enhance the in-store experience for users, allowing them to refine their style and improve their relationship with brands.

3. Incorporate diverse narratives: Take inspiration from "Zootopia" and explore themes of discrimination and diversity in marketing campaigns. By showcasing diverse perspectives and embracing inclusivity, marketers can connect with audiences on a deeper level and foster a sense of belonging.

Conclusion:
Pinterest has proven to be a valuable platform for marketers, with its growing user base and diverse demographics. By understanding key statistics and leveraging unique insights, marketers can effectively tailor their strategies to resonate with Pinterest users. Additionally, exploring the production history of films like "Zootopia" provides valuable lessons on the power of diverse narratives and inclusive storytelling. By incorporating actionable advice, marketers can capitalize on the opportunities presented by Pinterest and create impactful campaigns that resonate with audiences.