The Power of Curator Economy and Engagement Hierarchy in Web3

The Power of Curator Economy and Engagement Hierarchy in Web3

Introduction:
The creator economy has witnessed tremendous growth in recent years, with creators gaining recognition and monetizing their content. However, there is one crucial aspect that often goes unnoticed - curators. These individuals play a significant role in qualifying, filtering, and refining relevant content, but they are still left empty-handed, with over 300 million curators never making a dime off their influence. In this article, we explore the potential of the curator economy in the Web3 era and how engagement hierarchy can enhance user growth and product success.

Monetizing Taste in Web3:
Curators hold the power to help creators grow their awareness and community. By curating content, they provide valuable insights and recommendations to users, ultimately driving traffic and expanding the reach of creators. In the Web3 protocols, curators can seize new opportunities to monetize their expertise. The incorporation of social tokens can incentivize the curation process and reward both curators and creators. This not only benefits individual curators but also enables platforms to leverage Web3 curation and moderation protocols for their content feeds, enhancing the overall user experience.

The Role of Curators in the Creator Economy:
Curators act as the bridge between creators and their target audience. While social graphs primarily focus on connections within online networks, curators create interest graphs. These interest graphs represent the network of individuals bonded by recurring public interests, forming a niche community. The social capital of curators is earned through their ability to qualify, filter, and refine relevant content, ensuring that users receive high-quality and tailored recommendations. To scale curation effectively, decentralization is key. Platforms need to explore innovative ways to incentivize user-generated curation and content moderation, empowering curators to contribute to the growth of creators and communities.

The Engagement Hierarchy and Core Actions:
In the pursuit of user growth, it is essential to focus on users completing the core action. Merely increasing the number of users without ensuring their engagement with the core action is akin to empty calories of growth. Every product has core actions that motivate users to actively participate. Understanding the relationship between these core actions and other features is crucial for product success. Without users completing the core action, the product's intended purpose remains unfulfilled, hindering its growth potential.

Actionable Advice:

1. Embrace Web3 Protocols: Platforms should explore the possibilities offered by Web3 protocols to monetize curation and enhance the curator economy. By leveraging social tokens, curators can be incentivized, and creators can grow their communities.

2. Empower User-Generated Curation: Platforms should think beyond algorithmic recommendations and embrace user-generated curation. By incentivizing users to curate content, platforms can tap into the collective wisdom of the community and provide more personalized recommendations.

3. Prioritize Core Actions: To drive meaningful user growth, it is crucial to prioritize users completing the core action. Understand the relationship between core actions and other features within your product, and optimize the user experience to encourage engagement with the core action.

Conclusion:
The curator economy holds immense potential in the Web3 era, providing curators with monetization opportunities and creators with the means to grow their communities. By decentralizing curation and incentivizing user-generated content moderation, platforms can harness the collective intelligence of their users and enhance the overall user experience. Additionally, understanding the engagement hierarchy and prioritizing core actions is vital for sustained user growth and product success. Embracing these concepts and taking actionable steps will pave the way for a thriving creator and curator ecosystem in the Web3 landscape.