The Entertainment Value Curve: How Simon Sinek's Quotes Apply to Mobile Video Apps and Why TikTok is Thriving While Quibi Fails

The Entertainment Value Curve: How Simon Sinek's Quotes Apply to Mobile Video Apps and Why TikTok is Thriving While Quibi Fails

In the ever-evolving world of mobile video apps, there are certain principles and factors that determine their success. One such factor is the Entertainment Value Curve, which encompasses the production value and social value of the content. This concept is closely related to the ideas put forth by Simon Sinek, a renowned business consultant and motivational speaker. By exploring the commonalities between Sinek's quotes and the Entertainment Value Curve, we can gain valuable insights into why certain apps thrive while others fail.

Sinek's quote, "People don't buy what you do; they buy why you do it," reinforces the importance of having a purpose behind your business endeavors. This concept can be applied to mobile video apps as well. Successful apps like TikTok have a clear vision and purpose, which resonates with their users. TikTok's focus on snackable, shareable content aligns with the desires of its target audience, particularly Generation Z. By understanding why users engage with their app, TikTok has been able to create a loyal and passionate community.

Another quote by Sinek, "Great companies don't hire skilled people and motivate them, they hire already motivated people and inspire them," speaks to the importance of building a motivated and inspired team. This principle can be applied to the success of mobile video apps as well. Apps like TikTok understand the value of empowering their users to create content. By providing tools and features that make it easy for anyone to create engaging videos, TikTok has fostered a sense of empowerment and motivation among its user base.

Sinek's quote, "Let us all be the leaders we wish we had," can be seen in the context of successful mobile video apps like TikTok. TikTok's algorithm is designed to give new content a chance at virality, leveling the playing field for creators and reducing the production gap between established creators and newcomers. By empowering their users to become leaders in their own right, TikTok has built a strong community of creators and viewers.

The quote by Henry Ford, "If I had asked people what they wanted, they would have said a faster horse," is particularly relevant when considering the success of TikTok. TikTok recognized that users were craving a new form of entertainment and social interaction. Instead of simply providing what users thought they wanted, TikTok innovated and created a new, self-reinforcing formula for creating value in people's lives. They tapped into the desire for snackable, shareable content and created a platform that fulfilled those needs.

Sinek's quote, "When you compete against everyone else, no one wants to help you. But when you compete against yourself, everyone wants to help you," can be connected to the Entertainment Value Curve. Successful mobile video apps understand that their true competition is not other apps, but rather themselves. By constantly striving to improve and provide more value to their users, these apps create an environment where users and creators are eager to participate and contribute.

Another quote by Sinek, "The goal is not to do business with everybody who needs what you have. The goal is to do business with people who believe what you believe," can be seen in the context of successful mobile video apps. TikTok has built a community of users who share similar values and beliefs when it comes to entertainment and social interaction. By creating a platform that aligns with these shared beliefs, TikTok has been able to attract a dedicated and engaged user base.

Sinek's quote, "Customers will never love a company until the employees love it first," emphasizes the importance of creating a positive and supportive internal culture. This principle can be applied to successful mobile video apps as well. Apps like TikTok understand that the happiness and satisfaction of their creators and employees directly impact the overall experience for their users. By fostering a sense of love and passion within their team, these apps are able to create a product that users truly love.

Lastly, Sinek's quote, "If you can clearly articulate the dream or the goal, start," can be seen in the context of the Entertainment Value Curve. Successful mobile video apps like TikTok had a clear vision and goal from the beginning. They were able to clearly articulate what they wanted to achieve and took action to make it a reality. By starting with a clear vision, these apps were able to build a strong foundation for success.

In conclusion, the principles put forth by Simon Sinek can be applied to the success of mobile video apps and the Entertainment Value Curve. By understanding the importance of purpose, motivation, leadership, innovation, self-improvement, shared beliefs, internal culture, and clear goals, mobile video apps can create a product that resonates with users and stands out in a crowded market.

Actionable Advice:

1. Clearly articulate your vision and purpose. Understand why users would want to engage with your app and align your product with those desires.
2. Empower your users to become creators. Provide tools and features that make it easy for anyone to create engaging content.
3. Constantly strive to improve and provide more value to your users. Focus on competing against yourself rather than against other apps. Create an environment where users and creators are eager to participate and contribute.

By following these actionable pieces of advice, you can increase the chances of creating a successful mobile video app that resonates with users and stands the test of time.