"Generative Tech and SEO: Harnessing the Power of Creation and Optimization"


Hatched by Glasp

Aug 25, 2023

3 min read


"Generative Tech and SEO: Harnessing the Power of Creation and Optimization"

Generative Tech and SEO may seem like two separate concepts, but when combined, they can create a powerful force for startups looking to make their mark in the digital landscape. Generative Tech, with its ability to create something new on the edge of the network, and SEO, with its focus on optimizing search engine visibility, have common points that can be leveraged to drive growth and success. In this article, we will explore how these two strategies can work together, and provide actionable advice for startup founders.

Generative Tech, at its core, replaces curation with creation. It goes beyond being a sophisticated database call and instead focuses on skillfully generating novel output. This means that the content, images, or experiences served to users are unique and tailored to their specific needs or actions. With access to unique data and a deep understanding of application areas, startups can gain a competitive advantage by having the best model in a specific area for a certain period of time.

On the other hand, SEO is all about optimizing a website's visibility in search engine results pages. By focusing on scalable landing pages that can be built programmatically, startups can ensure that their content reaches a wider audience. It is essential to have a high-quality bar for these landing pages, with good SEO titles and descriptions, ample content, proper internal linking, and a healthy crawl rate. Building backlinks is also crucial, but the emphasis should be on creating quality pages that attract natural backlinks.

Now, let's dive into three actionable advice that can help startups effectively combine Generative Tech and SEO:

  • 1. Move fast and pick your idea carefully: Generative Tech requires boldness and speed. Startups need to move quickly to capitalize on the unique output they can generate. However, it's equally important to pick the right idea and target customer. Whether focusing on horizontal or vertical markets, specific data types or geographies, founders need to carefully consider their niche and distribution channels.
  • 2. Embed in existing workflows and software: For startups building Generative Tech solutions for enterprises, it's crucial to be a plug-in rather than a replacement. By embedding in customers' existing workflows and software, startups can ensure defensibility and scalability. This approach allows for seamless integration and easier adoption by customers.
  • 3. Invest in SEO alongside other channels: While Generative Tech may seem like a standalone strategy, startups should not overlook the power of SEO. Investing in SEO early on can yield long-term benefits, but the timing depends on the potential of other channels, such as paid or referrals. Start with small investments and increase as you see promising results. If resources are limited, prioritize hiring a web engineer who can make SEO changes to increase your rankings. Building quality pages and focusing on keyword research are key for both scalable landing pages and non-scaling landing pages like blog posts.

In conclusion, the combination of Generative Tech and SEO can be a winning formula for startup success. By harnessing the power of creation and optimization, founders can create unique and scalable solutions while ensuring their visibility in search engine results. The key is to move fast, pick the right idea, embed in existing workflows, and invest in SEO alongside other channels. With these strategies in place, startups can thrive in the rapidly evolving digital landscape.

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