The Trend of App Onboarding: Connecting the Dots

The Trend of App Onboarding: Connecting the Dots

In the world of app development, onboarding plays a crucial role in attracting and retaining users. It sets the tone for the user experience (UX) and can make or break the success of an app. In this article, we will explore the trends in app onboarding and how it has evolved over time.

One common trend that we see is the use of a single, visually appealing image on the first screen to explain the app's purpose. This minimalistic approach has gained popularity as it captures the user's attention and provides a quick overview of what the app has to offer. By keeping the initial explanation concise and visually appealing, developers can engage users from the start.

However, the use of tooltips as the primary guiding force in onboarding has replaced the traditional tutorial approach. Tooltips provide users with contextual information and guide them through the app's features and functionalities. This interactive approach ensures a more engaging onboarding experience and reduces the chances of users getting overwhelmed with too much information upfront.

While tutorials were once a staple in onboarding processes, they are now considered an endangered species. Users have become more accustomed to intuitive interfaces and prefer to learn by doing rather than through lengthy explanations. Designing interactive onboarding experiences that allow users to explore and discover the app's features on their own has become the reigning champion in the world of onboarding.

Now, let's shift our focus to the insights shared in another article about the importance of fans and the limitations of momentary influencer engagements. The article highlights the need for continuous evaluation and engagement with consumers throughout their journey.

The author introduces the concept of ZMOT (Zero Moment of Truth), which refers to the moment when consumers research and gather information online before making a purchasing decision. This initial evaluation is followed by FMOT (First Moment of Truth) when consumers consider the product in-store, SMOT (Second Moment of Truth) when they evaluate the product during usage, and TMOT (Third Moment of Truth) when they repeatedly interact with the brand, updating their brand experience.

The author emphasizes the significance of TMOT, as it allows for a continuous and fruitful relationship with consumers. By creating and updating a rich and fertile ZMOT, brands can build a loyal customer base that goes beyond the transient impact of influencer marketing.

To illustrate the power of TMOT, the author mentions the case of Scandinavian Airlines. Through extensive research, the airline discovered that each customer had an average of 15 seconds of contact with five crew members during a flight. By ensuring that these limited moments were the best possible experiences, the airline was able to differentiate itself and gain a competitive edge.

FMOT and SMOT are crucial, but the author highlights that it is challenging to evaluate a product before purchasing it. This is where the concept of Concept and Performance comes into play. A strong Concept can create a desire and induce trial purchases, while strong Performance can lead to repeat purchases. Thus, TMOT is the driving force behind ZMOT.

Now that we have explored the trends in app onboarding and the importance of continuous consumer evaluation, let's conclude with three actionable pieces of advice:

• 1. Embrace the power of visuals: Utilize a visually appealing image on the first screen to capture users' attention and provide a quick overview of your app's purpose.

• 2. Guide users through tooltips: Replace traditional tutorials with interactive tooltips that provide contextual information and guide users through the app's features and functionalities.

• 3. Invest in TMOT: Focus on creating a continuous and engaging brand experience that updates with every user interaction. Build a loyal customer base by providing the best possible experiences at every touchpoint.

In conclusion, app onboarding has evolved from lengthy tutorials to interactive experiences that engage users from the start. By incorporating visually appealing images and guiding users through tooltips, developers can create a seamless onboarding process. Additionally, brands must understand the importance of continuous evaluation and engagement with consumers throughout their journey to build a loyal and thriving customer base. By investing in TMOT, brands can create a strong ZMOT and foster long-lasting relationships with their customers.