The Power of the Underdog: Best Practices for Building a Remote Culture

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Jul 30, 2023

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The Power of the Underdog: Best Practices for Building a Remote Culture

In today's competitive world, being an underdog may not always be seen as a disadvantage. In fact, having "underdog expectations" can serve as a great motivator for individuals and teams. The need to prove others wrong can drive people to go above and beyond, surpassing even their own expectations. According to studies, job seekers who crafted underdog narratives were found to have stronger self-confidence and were more successful in finding employment, compared to those who developed favorite narratives.

However, it is crucial for managers to strike a balance and avoid the "double-edged sword" of trying to prove others wrong. While acknowledging and addressing low expectations is important, it is equally essential to point towards successes and a path forward. As leaders, it is our responsibility to make our teams feel empowered and capable of succeeding, despite any underdog status.

Building a remote culture is another challenge that many managers and companies face in today's digital age. Job van der Voort, an expert in remote work, emphasizes the importance of getting the nitty-gritty details of hiring and onboarding right. Providing new hires with the necessary resources, such as a laptop, stable internet connection, and a great remote work setup, is essential for their productivity and job performance.

While remote work offers flexibility and the ability to work from anywhere, it is still beneficial to build concentrations of people in specific locations. By creating hubs where employees can interact and collaborate with their peers, companies can tap into their networks and potentially hire talented individuals through employee referrals. This not only fosters a sense of community but also combats the feeling of isolation that remote workers may experience.

Communication is key in a remote culture. Instead of relying solely on recurring All Hands meetings, it is crucial to spend time documenting and writing announcements before sharing them with the organization. This ensures that everyone is on the same page and has access to important information, regardless of their location or time zone. As a company grows, it becomes increasingly challenging to have everyone speak in a 30-minute meeting. Therefore, finding alternative ways to communicate and engage with the team becomes essential.

When it comes to building a remote company, starting with a team in one location and then hiring someone who is in a drastically different time zone can be detrimental. It is important to consider the impact of time differences and find ways to accommodate and integrate remote employees seamlessly into the organization. Providing new employees with a handbook that includes a checklist of tasks and introductions to key team members can help them establish connections and build rapport across the organization.

In conclusion, harnessing the power of the underdog can be a great motivator for individuals and teams. By acknowledging and addressing low expectations, while also pointing towards successes and a path forward, managers can empower their teams to succeed. When building a remote culture, attention to detail in hiring and onboarding, creating concentrations of people, effective communication strategies, and integrating remote employees seamlessly are key factors for success.

Actionable Advice:

  1. Embrace the underdog narrative: Encourage individuals and teams to see underdog expectations as an opportunity for growth and motivation.
  2. Invest in remote resources: Ensure that remote employees have the necessary tools and resources to perform their jobs effectively, such as laptops, stable internet connections, and a comfortable work setup.
  3. Foster communication and connections: Find alternative ways to communicate and engage with remote teams, document important information, and provide new employees with a handbook that facilitates introductions and builds rapport across the organization.

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