#11: A Case Study: Netflix 2020 - Take Better Notes When Reading Non-Fiction With HQ&A


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Sep 22, 2023

3 min read


#11: A Case Study: Netflix 2020 - Take Better Notes When Reading Non-Fiction With HQ&A

In today's article, we will explore two different concepts that can help us in our professional and personal lives: the GLEe Model and the HQ&A note-taking technique. While these concepts may seem unrelated at first glance, they both share a common goal - to encourage long-term thinking and promote deeper understanding.

Let's start by delving into the GLEe Model, which stands for Get Big, Lead, and Expand. This model was used by Netflix during its startup phase, with the aim of encouraging product leaders to think big and plan for long-term success. The GLEe Model emphasizes the importance of growth, leadership, and expansion in building a successful product.

To achieve these goals, Netflix focused on several strategies outlined in the DHM Model. Personalization, original content, a better watching experience, and interactive storytelling were identified as key elements that would delight customers in hard-to-copy, margin-enhancing ways. By prioritizing these strategies, Netflix was able to differentiate itself from competitors and attract a loyal customer base.

In terms of prioritizing growth, engagement, and monetization, Netflix utilized the GEM Model. In this model, the company ranked growth based on year-over-year member growth, monetization based on lifetime value, and engagement based on monthly retention rates. By analyzing these metrics, Netflix was able to make data-driven decisions and allocate resources effectively.

Now, let's shift our focus to the HQ&A note-taking technique. This technique, which stands for Highlight, Question, and Answer, is a powerful tool for active reading and learning. By actively engaging with the material, we can enhance our thinking skills and improve information retention.

When using the HQ&A technique, it is important to save valuable information by highlighting it. Additionally, we should formulate a question that the passage can answer and write a compressed version of the passage in our own words. By doing so, we create flashcard-style notes that promote long-term retention and provide a valuable resource for future reference.

The HQ&A technique is particularly useful when we prioritize narrow depth of understanding. It allows us to distill complex information and gain a deeper understanding of the material. Conversely, if shallow depth is our priority, the Jump Note technique may be more suitable.

One of the key benefits of the HQ&A technique is that it promotes the development of original thoughts. By formulating questions and drawing connections, we actively engage with the material and transition from passive to active learning. This process enhances our understanding and helps us retain the information we are reading.

In conclusion, the GLEe Model and the HQ&A note-taking technique may seem unrelated at first, but they both emphasize the importance of long-term thinking and active engagement. By utilizing these concepts, we can develop a strategic mindset and enhance our ability to retain and recall information.

To apply these concepts in our daily lives, here are three actionable pieces of advice:

  • 1. When developing a product or business strategy, consider the GLEe Model and prioritize growth, leadership, and expansion. Think big and plan for long-term success.
  • 2. Incorporate the HQ&A note-taking technique when reading non-fiction. Highlight valuable information, formulate questions, and write compressed versions of passages in your own words. This will promote deeper understanding and improve information retention.
  • 3. Embrace active learning and strive to develop your own original thoughts. By engaging with the material and asking meaningful questions, you can enhance your thinking skills and gain a deeper understanding of the subject matter.

Incorporating these strategies into your professional and personal life can have a significant impact on your success and growth. So, whether you're leading a startup or diving into a non-fiction book, remember the power of long-term thinking and active engagement.

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