The Evolution of Communication: From Zoom to Snap, Clubhouse, and Yo


Hatched by Glasp

Sep 18, 2023

4 min read


The Evolution of Communication: From Zoom to Snap, Clubhouse, and Yo

In the age of technology, communication has become an integral part of our lives. From the early days of email to the rise of video conferencing platforms like Zoom, we have witnessed a rapid evolution in how we connect with one another. But what comes after Zoom? What will be the next big thing in the world of communication? In this article, we will explore the future of communication and delve into the unique insights provided by Benedict Evans.

One key aspect of learning how to learn is understanding the different modes of our brain. Our brain operates in two modes: a "focused" mode and a "diffused" mode. The focused mode allows us to concentrate on specific tasks, such as reading an article or solving a coding challenge. On the other hand, the diffused mode enables us to make connections and gain insights by allowing our thoughts to wander. By harnessing both modes effectively, we can enhance our learning capabilities and improve our problem-solving skills.

Benedict Evans brings an interesting perspective to the table. He highlights the story of Dropbox, a company that faced skepticism due to the presence of numerous competitors in the market. However, Dropbox's founder, Drew Houston, posed a thought-provoking question - "Which one do you use?" This simple question emphasized the importance of user experience and the need for differentiation in a crowded market. It's not just about offering a similar product; it's about wrapping it in a way that resonates with users.

Evans also emphasizes the significance of psychology and behavior in the development of innovative communication platforms. Take Clubhouse, for example. This platform is not solely focused on providing voice communication; it is built on the understanding of human psychology and aims to create a unique social experience. By considering the underlying social purpose of communication, companies can go beyond the surface level and tap into deeper insights that resonate with users.

Furthermore, Evans highlights the emergence of video in all aspects of communication. Just as voice became an integral part of various services, video is now following suit. However, he points out that the real value lies not in the video call itself but in the aggregation layer provided by platforms like calendars. The ability to seamlessly transition between different communication services without worrying about the underlying technology is what truly matters.

Drawing parallels with the evolution of photo sharing platforms, Evans suggests that the future of communication lies in asking the right questions. Just as Snap questioned why we save messages and what the underlying social purpose of communication is, the next big thing in communication will challenge the status quo and offer new insights. Platforms like Snap, Clubhouse, and Yo have disrupted the market by delving deeper into user experience and understanding the social purpose behind communication.

So, what actionable advice can we take away from these insights? Here are three key recommendations:

  • 1. Embrace both focused and diffused modes of learning: By balancing focused attention and allowing our minds to wander, we can enhance our learning capabilities and gain new insights.
  • 2. Prioritize user experience and differentiation: In a crowded market, it's crucial to offer a unique user experience that sets you apart from competitors. Think about the underlying social purpose of communication and how you can tap into deeper insights.
  • 3. Consider the aggregation layer: Instead of solely focusing on the technology itself, think about how you can provide a seamless transition between different communication services. The ability to effortlessly switch between platforms without the need for multiple accounts or addresses will enhance the user experience.

In conclusion, the future of communication is constantly evolving. Platforms like Zoom have paved the way for video conferencing, but the next big breakthrough will come from those who dare to ask the right questions and understand the psychology behind communication. By embracing different learning modes, prioritizing user experience, and considering the aggregation layer, we can shape the future of communication and create meaningful connections in the digital world.

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