A guide to curation in community: The Secret Tesla Motors Master Plan (just between you and me)

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Aug 18, 2023
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A guide to curation in community: The Secret Tesla Motors Master Plan (just between you and me)
Curation in community building is a powerful tool that not only provides value to members by giving them access to trusted and vetted information but also allows community builders to gain a deeper understanding of their community. When we curate, we inevitably learn and connect with the people we serve.
One of the key benefits of curation is the ability to stay aware of trends. As a community builder, it's crucial to be aware of what's happening in your community and in the broader ecosystem. By staying informed, you can pass on valuable information to your community, keeping them engaged and up-to-date.
Before you even start building your community, it's important to research and discover the ecosystem you're entering. This involves learning about your potential members, the conversations they're having, and the content they're sharing. This initial research lays the foundation for effective curation.
When curating content, it's essential to determine whether something is worth saving. This requires evaluating the value and relevance of the content to your community. If it's valuable, you capture it and save it for later use. Continued curation ensures that you always have a wealth of interesting questions to ask, content to write, and events to create.
While tags and categories can help you stay organized, it's important not to go overboard. Too many tags can lead to a chaotic and counterproductive system. Instead, focus on keeping your curation structured and easily navigable for your community members.
Now, let's shift gears and dive into the secret master plan of Tesla Motors. Tesla's strategy is to enter the market at the high end, where customers are willing to pay a premium for their products. They then aim to drive down market as quickly as possible, increasing unit volume and lowering prices with each successive model.
The Tesla Roadster, for example, was designed to beat gasoline sports cars like Porsche and Ferrari in a head-to-head showdown. Not only does it outperform these cars, but it also has twice the energy efficiency of a Prius. This focus on high performance and efficiency sets the foundation for Tesla's master plan.
A crucial aspect of Tesla's plan is the use of free cash flow for research and development. By reinvesting their profits into R&D, Tesla can drive down costs and bring new products to market faster. This approach allows them to continuously improve their offerings and expand their product line.
Addressing common arguments against electric vehicles, Tesla tackles the issues of battery disposal and power plant emissions. The lithium-ion cells used in Tesla vehicles are not classified as hazardous and are landfill safe. This ensures that the environmental impact of the batteries is minimized.
When it comes to power plant emissions, Tesla's calculations show that the overall efficiency of their vehicles is significantly higher than that of gasoline-powered cars. Through a combination of efficient natural gas power generation and the high efficiency of their electric motors, Tesla vehicles have a well-to-wheel efficiency that surpasses traditional cars.
Tesla also emphasizes the importance of sustainable energy generation. In addition to producing electric vehicles, they co-market sustainable energy products from other companies. This holistic approach allows Tesla to provide zero-emission transportation options while also promoting clean energy generation.
In conclusion, curation in community building and Tesla's master plan share common points. Both require a deep understanding of the ecosystem and a commitment to continuous learning. By curating valuable information for their communities, community builders can stay informed and engaged. Similarly, Tesla's master plan involves continuous improvement and the pursuit of high performance and efficiency.
To apply these insights to your own community building efforts, here are three actionable pieces of advice:
- 1. Prioritize research and discovery: Before you start building your community, invest time in understanding your potential members and the conversations happening in your ecosystem. This knowledge will inform your curation efforts and help you create valuable content and events.
- 2. Focus on quality over quantity: When curating content, be selective and ensure that what you save is truly valuable to your community. Avoid the temptation to save everything and instead focus on curating high-quality, relevant information.
- 3. Embrace sustainability: Just as Tesla promotes sustainable transportation and clean energy, consider how you can incorporate sustainable practices into your community. This could involve sharing eco-friendly tips, partnering with sustainable brands, or promoting environmentally conscious behaviors among your members.
By incorporating these actionable advice into your community building efforts, you can enhance the value you provide to your members and create a thriving and engaged community. Remember, curation is not just about the end result, but also about the process of learning and understanding your community.
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