"Creating a Sustainable and Inclusive Creator Economy"


Hatched by Glasp

Aug 31, 2023

3 min read


"Creating a Sustainable and Inclusive Creator Economy"


In the ever-evolving landscape of the creator economy, it is crucial to address the challenges and opportunities that arise. From the issue of unwelcome users infiltrating early-stage startups to the need for a thriving middle class within the creator economy, there are various factors to consider. By exploring these common points and incorporating unique insights, we can work towards creating a sustainable and inclusive environment for creators. In this article, we will delve into the importance of a middle class in the creator economy, actionable advice for platforms to promote diversity and upward mobility, and the significance of education and training for creators.

The Importance of a Middle Class in the Creator Economy:

Launching a new platform is akin to starting a new country, and one key aspect to consider is the creation of a middle class. To ensure the success of a new social network, it must provide upward mobility for all users. Currently, the creator landscape mirrors an economy where wealth is concentrated at the top. However, in order to foster societal trust, drive innovation, and provide a stable source of demand, a healthy middle class is essential in both the real world and the creator economy. Platforms need to prioritize the distribution of wealth and opportunity to avoid concentration among a few mega-hits.

Actionable Advice for Platforms to Promote Diversity and Upward Mobility:

  • 1. Focus on content types with lower replay value: Categories with high replay value, such as music and game platforms, tend to be more susceptible to concentration among a few popular hits. By diversifying content types and encouraging creators in niche areas, platforms can foster a more equitable ecosystem that appeals to a wide array of users.
  • 2. Serve heterogeneity in user preferences and empower niche creators: Platforms can direct users to content types where there is a greater appeal in experiencing a variety of content. When different segments of users have diverse preferences, it provides an opportunity for a wider range of creators to succeed.
  • 3. Recommend content algorithmically with an element of randomness: Algorithms play a significant role in content discovery. By incorporating an element of randomness, platforms can expose users to a wider range of content categories, creators, and perspectives. This allows for niches to thrive and enhances the overall user experience.

Additional Steps Towards Inclusivity and Sustainability:

Apart from promoting diversity and upward mobility, there are other actions platforms can take to create a sustainable and inclusive creator economy:

  • Facilitate collaborations and community-building among creators to provide emotional support, collaboration opportunities, and education.
  • Provide capital investment to up-and-coming creators, particularly in verticals that require upfront funding to unlock growth potential and lower barriers to entry.
  • Decouple creator payouts from audience demographics, ensuring that financial rewards are not solely reserved for more affluent creators. This helps level the playing field for content creation.


The success and longevity of creator platforms rely on their ability to create an environment that allows for upward mobility, financial security, and growth for all creators. By implementing actionable strategies like focusing on content types with lower replay value, serving heterogeneity in user preferences, and incorporating randomness into content recommendations, platforms can foster diversity and inclusivity. Furthermore, providing capital investment, decoupling creator payouts from audience demographics, and offering education and training opportunities will contribute to a sustainable and thriving creator economy. Let us work towards a future where the creator economy benefits all, with equal opportunities for success and growth.

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