In today's digital age, building a strong network is no longer enough. To truly thrive, individuals and businesses need to shift their focus towards creating a hive, and eventually a hivemind. This concept is exemplified by the statistics on Instagram, where 50% of posts are generated by less than 3% of accounts. These accounts have successfully built a hive, where their opinions and actions have a significant impact.
Hatched by Glasp
Sep 28, 2023
4 min read
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In today's digital age, building a strong network is no longer enough. To truly thrive, individuals and businesses need to shift their focus towards creating a hive, and eventually a hivemind. This concept is exemplified by the statistics on Instagram, where 50% of posts are generated by less than 3% of accounts. These accounts have successfully built a hive, where their opinions and actions have a significant impact.
One critical lesson we can learn from the rise and fall of Myspace is that simply growing a network does not equate to growth in business value. Networks need to be instrumental, with a focus on facilitating communication and transactions. The hive, on the other hand, goes beyond a traditional network. It increases the frequency of interactions between nodes, allowing for more touch-points within the hive. This enables the hive to learn and make informed decisions in response to a changing external environment.
Furthermore, the hive decreases friction between nodes, creating a higher level of synchronicity among its members. This leads to stronger ties between individual members and allows the hive to act collectively. Just like ants thriving in various environments, tools like Google Apps for Work, Slack, and Github are making us more like ant clusters. These tools increase the frequency of interaction within organizations, aligning everyone around shared goals and ultimately creating a smarter and more fluid organization.
Bees, with their collective decision-making and rapid adaptation, provide another fascinating example of the hive mindset. The decision-making process in a hive occurs through the low-level communication of scout bees, who represent only 3% of the entire hive. Instead of a centralized intelligence, the hive relies on the evaluation of a variety of inputs to make decisions collectively. This process reduces friction and allows for quick and intelligent decision-making.
WeChat, a popular messaging app, showcases how a consumer product can evolve into a hive. By reducing friction at each stage of adoption, WeChat has transformed into a utility that benefits the entire hive. Rather than focusing solely on access to new functionality, the hive is created through the economic opportunities that new functionality brings. This approach is seen in the success of WeChat, where individual vendors and businesses have found value in the platform, ultimately driving its growth.
Social media giants like Facebook and Snap Inc. are also embracing the hive mindset. They are converging around creating real, shared experiences that bring people together. Instead of just connecting people, these platforms aim to deliver a better and more immediate experience to their users.
One trend that many companies are converging on is the autonomous car. This is because the hive mindset offers a potential solution to seemingly impossible problems. Autonomous cars, by allowing for more predictable transportation, can reduce the number of cars on the road, decrease car accidents, and even lower insurance costs. As more companies recognize the potential of the hive, we can expect to see more convergence around similar trends.
To accelerate your product management career in this hive-centric world, there are three actionable pieces of advice to consider:
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Focus on building a strong hive rather than just growing your network. Look for ways to increase the frequency of interactions within your organization and create stronger ties between members.
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Embrace tools and technologies that reduce friction and increase synchronicity among team members. Seek out platforms that align everyone around shared goals and facilitate collaboration.
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Stay agile and adaptable. Just like hives colonize instinctively, be open to converging around emerging trends and adapt to the changing landscape of your industry. Be willing to take calculated risks and embrace new functionality that can create new economic opportunities.
In conclusion, the hive is the new network. Building a hive, rather than just a network, allows individuals and businesses to thrive in today's digital landscape. By increasing the frequency of interactions, reducing friction, and embracing collective decision-making, the hive mindset offers a pathway to success. So, accelerate your product management career by focusing on building a strong hive, embracing tools that facilitate collaboration, and staying agile in the face of emerging trends. The hive mindset is the key to unlocking new possibilities and driving growth in the digital age.
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