The Rise of Content Creators and the Secrets of Great Design


Hatched by Glasp

Aug 25, 2023

3 min read


The Rise of Content Creators and the Secrets of Great Design


In today's digital age, content creators have become a force to be reckoned with. With millions of individuals considering themselves content creators and venture capital firms investing billions in creator-focused start-ups, Silicon Valley has recognized the power and potential of this growing industry. However, instead of directly investing in the creators themselves, the focus has shifted towards the digital tools and platforms used by these content creators. This article explores the rise of content creators and the secrets of great design that can enhance their success.

The Power of Content Creators:

Content creation has transformed from a mere hobby to a full-fledged industry. The influence and impact of content creators can no longer be overlooked. With social platforms shifting towards the pursuit of becoming influencers or TikTok stars, content creators are at the forefront of shaping trends and capturing the attention of millions. As the saying goes, "don't invest in the gold miners — sell them their tools." Silicon Valley recognizes the value of providing content creators with the necessary digital tools and platforms to succeed.

The First Secret of Great Design - Look Broader:

Renowned product designer Tony Fadell emphasizes the importance of looking at a problem from a broader perspective. By taking a step back and examining the steps leading up to the problem, it becomes possible to identify opportunities for improvement. By questioning whether certain steps or processes are essential, content creators can streamline their workflow, eliminate unnecessary elements, and ultimately enhance their overall output. This approach encourages innovation by challenging the status quo and seeking unconventional solutions.

The Second Secret of Great Design - Look Closer:

Fadell's second tip involves examining the finer details that often go unnoticed. By focusing on these tiny aspects and questioning their importance, content creators can uncover opportunities for improvement. By challenging long-standing practices and asking, "Is this the way we've always done it?" new possibilities may arise. This attention to detail and willingness to question established norms can lead to breakthroughs and innovation. It is essential to not overlook the small details that may hold the key to enhancing content creation.

The Third Secret of Great Design - Think Younger:

Children possess a unique perspective and an innate ability to approach problems with fresh eyes. They have not been conditioned by years of exposure to certain ideas or processes, allowing them to think outside the box. Fadell suggests having young people or individuals with young minds on content creation teams. By incorporating diverse perspectives and encouraging a younger mindset, teams can break free from conventional thinking and discover innovative solutions. Picasso's quote, "Every child is an artist. The problem is when he or she grows up, is how to remain an artist," resonates with the concept of maintaining a youthful mindset to foster creativity and innovation.

Actionable Advice:

  • 1. Embrace a broader perspective: Take a step back and examine the steps leading up to a problem. Look for opportunities to combine or remove elements to enhance overall efficiency.
  • 2. Pay attention to the details: Question established norms and focus on the small details that may hold untapped potential. Challenge the way things have always been done and explore new possibilities.
  • 3. Foster a youthful mindset: Incorporate young people or individuals with young minds on content creation teams. Encourage diverse perspectives and unconventional thinking to spark innovation.


The rise of content creators has captivated Silicon Valley, leading to significant investments in creator-focused start-ups. While the focus remains on providing digital tools and platforms, the secrets of great design can enhance the success of content creators. By looking broader, closer, and thinking younger, content creators can unlock new possibilities and drive innovation. Embracing a fresh perspective and challenging established norms will position content creators for continued growth and success in this rapidly evolving industry.

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