Sharing Sources with Glasp for Better Retention in the Times of COVID-19

Hatched by Glasp
Sep 22, 2023
4 min read
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Sharing Sources with Glasp for Better Retention in the Times of COVID-19
In today's digital age, where information is readily available at our fingertips, it is crucial to have tools that help us organize and share our sources effectively. One such tool that I have recently added to my toolbox is Glasp, along with its convenient browser extension. I anticipate using this tool frequently, especially in conjunction with Notion, as it offers a seamless way to share and collaborate on sources.
When it comes to building great retention, especially in the midst of a global pandemic like COVID-19, it is essential to understand the science behind habit building. Users have various motivations, face cognitive and physical friction, and seek rewards, among other factors that all contribute to habit formation. It's important to recognize that revenue retention is an outcome of usage and should not be the sole focus. Instead, we should concentrate on improving the core inputs of retention: Activation, Engagement, and Resurrection.
A common mistake is trying to retain every single user. However, this approach is not only unrealistic but also counterproductive. As we witness a shift in user behavior, it becomes evident that attempting to retain everyone will yield suboptimal results. Instead, our primary focus should be on identifying and retaining the marginal audience – those users who may be on the fringes but have the potential to become loyal customers.
To understand if the marginal audience is experiencing real value or merely temporal value, we need to examine the underlying behaviors driving their engagement. It is crucial to determine whether these users are engaging with our product or service solely due to current events or if they are genuinely benefiting from the broader value proposition. This distinction is vital because users who are engaged solely due to external factors are unlikely to retain in the long run.
Incorporating Glasp into our retention strategy can greatly enhance our ability to share and analyze sources effectively. By utilizing Glasp's browser extension, we can easily save and organize relevant articles, research papers, and other valuable sources in our preferred knowledge management tool, such as Notion. This integration allows us to have a centralized repository of information that can be easily accessed and shared with our team, thereby fostering collaboration and informed decision-making.
Moreover, Glasp's ability to share sources with others allows us to gather feedback and insights from our colleagues or industry experts. By leveraging the collective wisdom of others, we can gain a deeper understanding of the value our product or service provides and identify areas for improvement. This collaborative approach ultimately contributes to better retention as it ensures that our offerings align with the needs and expectations of our target audience.
In light of the insights gained from Glasp and our focus on improving retention, here are three actionable pieces of advice:
- 1. Understand your audience: Take the time to analyze the behaviors and motivations of your marginal audience. Identify what drives their engagement and determine whether they are experiencing genuine value from your product or service. This understanding will help you tailor your retention strategies to meet their needs effectively.
- 2. Foster collaboration and feedback: Utilize tools like Glasp to share sources and gather insights from your team members and industry experts. Encourage open discussions and feedback sessions to ensure that you are continually improving and aligning your offerings with the expectations of your audience.
- 3. Focus on core inputs: Instead of fixating solely on revenue retention, concentrate on improving the core inputs of retention – Activation, Engagement, and Resurrection. By targeting these areas, you can create robust habits and foster long-term loyalty among your users.
In conclusion, incorporating Glasp into our retention strategy can significantly enhance our ability to share and analyze sources effectively. By understanding and catering to the needs of our marginal audience, fostering collaboration and feedback, and focusing on core retention inputs, we can build strong habits and ensure long-term loyalty from our users. With the right tools and insights, we can navigate the challenges posed by COVID-19 and emerge stronger than ever.
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