Exploring the Intersection of Not Boring Capital and Pinterest: Insights and Opportunities

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Aug 25, 2023

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Exploring the Intersection of Not Boring Capital and Pinterest: Insights and Opportunities

Introduction:

In a fascinating convergence of the worlds of venture capital and social media, Not Boring Capital has emerged as an $8 million fund that invests in companies with compelling stories. This unique approach not only sets them apart from traditional VC firms but also presents an exciting opportunity to explore the potential synergies between Not Boring Capital and Pinterest. In this article, we will delve into the commonalities and opportunities that exist between these two entities, shedding light on the untapped potential that lies at the intersection of investing, storytelling, and visual discovery.

The Power of Storytelling:

Not Boring Capital's investment strategy revolves around companies with stories to tell. By investing in Seed through Series B companies, they aim to capitalize on the potential for substantial returns. This focus on storytelling aligns with Pinterest's own emphasis on visual discovery and the power of narratives. As we delve deeper into the statistics surrounding Pinterest, it becomes clear that the platform's users are highly engaged in exploring new brands and products. In fact, 77% of weekly Pinners regularly discover new brands and products on Pinterest. This presents an immense opportunity for Not Boring Capital portfolio companies to leverage the platform's user base and tell their stories to a highly receptive audience.

The Rise of Fintech:

Within Not Boring Capital's vertical focus, fintech emerges as the leading sector in terms of both the number of investments (6) and dollars invested ($525k). This aligns with Pinterest's user demographics, as 48% of Pinterest users engage in shopping activities, making it a top activity on the platform. Moreover, Pinterest users have shown a strong inclination towards enhancing their in-store experiences through image lookup, with 61% of consumers stating that it improves their in-store experience. This presents an opportunity for fintech companies in the Not Boring Capital portfolio to leverage Pinterest's visual search capabilities to create a seamless shopping experience for users.

The Power of Women:

One striking similarity between Not Boring Capital and Pinterest is the strong female presence within their user base. Over 67% of Pinterest's user base is women, and more than 80% of U.S. women between the ages of 18-64 with children use the platform. This presents a unique opportunity for Not Boring Capital's portfolio companies to tap into this demographic through targeted advertising. In fact, 25-34 year-old women represent Pinterest's largest ad audience, making it an ideal platform for companies in the portfolio to reach their target market.

Actionable Advice:

  • 1. Leverage Pinterest's visual search capabilities: Encourage Not Boring Capital portfolio companies to optimize their content for visual search, allowing users to discover their products and services more easily. This can improve the user experience and increase engagement.
  • 2. Target the female demographic: Given the significant female presence on Pinterest, it is crucial for portfolio companies to develop targeted marketing campaigns to engage this audience effectively. By tailoring their messaging and visuals to resonate with women, companies can maximize their reach and impact.
  • 3. Collaborate with Pinterest influencers: Pinterest influencers have a dedicated following and can help amplify the reach of Not Boring Capital portfolio companies. By partnering with influencers who align with their brand values and target audience, companies can tap into the influencer's engaged community and drive brand awareness.

Conclusion:

The convergence of Not Boring Capital and Pinterest presents a compelling opportunity for companies in the portfolio to leverage the power of visual discovery and storytelling. By understanding the commonalities and aligning their strategies, Not Boring Capital can unlock the untapped potential of Pinterest's engaged user base. Through optimized visual search, targeted marketing, and collaborations with influencers, the portfolio companies can maximize their impact and accelerate their growth. As the worlds of venture capital and social media continue to intersect, the possibilities for innovation and success are truly endless.

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