Top Pinterest Demographics: Insights for Social Media Marketers and Lessons from the Samurai

Glasp

Hatched by Glasp

Aug 18, 2023

3 min read

0

Top Pinterest Demographics: Insights for Social Media Marketers and Lessons from the Samurai

Pinterest has become a popular platform for users to plan and curate their ideal lives. According to a study by Millward Brown, Pinners are highly likely to be planning for significant life events within the next six months. This includes weddings, trips, and other important milestones. In fact, a staggering 96 percent of active Pinners use Pinterest for their planning research. It has become a go-to resource for individuals looking for inspiration and ideas.

When it comes to demographics, Pinterest is predominantly used by women. A 2016 Pew Research study found that 45 percent of online women in the U.S. use Pinterest, compared to only 17 percent of men. This gender disparity highlights the platform's appeal to women who are seeking creative and visual inspiration.

One particular demographic that stands out on Pinterest is millennials. Research has shown that 47 percent of millennials on Pinterest have purchased something they've pinned, which is significantly higher than the numbers for Facebook and Twitter. Millennials use Pinterest as a tool to curate their vision of their ideal self, with 79 percent of millennial Pinners considering Pinterest as a guide to life. Additionally, 80 percent of millennials claim that Pinterest helps them find things they want to buy, and 72 percent use it to connect with the brands they love. It's clear that Pinterest has become a vital platform for millennials in their consumer journey.

When it comes to income, Pinterest attracts users from various income brackets. Less than $30,000 per year accounts for 30 percent of users, $30,000-$49,000 accounts for 32 percent, $50,000-$74,999 accounts for 31 percent, and more than $75,000 accounts for 35 percent. This demonstrates that Pinterest is not exclusive to a specific income group, making it a valuable platform for marketers targeting different consumer segments.

While Pinterest provides valuable insights for social media marketers, it's important to recognize that success on any platform requires a certain mindset. Drawing inspiration from the samurai philosophy, we can learn valuable lessons that can help us excel in both professional and personal endeavors.

The samurai believed in the power of a focused and calm mind. They understood that the mind can be its own enemy, leading to confusion and poor decision-making. To overcome this, they emphasized the importance of guarding and minding the mind resolutely. This is a valuable lesson for marketers who often face challenges and need to make quick decisions. By staying calm and composed, marketers can approach situations with determination and clarity.

Furthermore, the samurai recognized the significance of preparing for the worst. Research shows that training hard and imagining the worst-case scenarios can actually promote a sense of calm. By envisioning the worst that could happen, individuals can alleviate their fears and realize that things may not be as bad as they initially thought. This technique can be applied in the marketing world to help professionals navigate through stressful situations with a sense of control.

Speaking of control, research has shown that having a feeling of control is the most effective way to combat stress and anxiety. It doesn't necessarily have to be legitimate control, but simply feeling like you have control can work wonders. Marketers can apply this insight by focusing on what they can control in their strategies and campaigns. By identifying areas where they can exert influence, marketers can maintain a sense of calm and tackle challenges with confidence.

In conclusion, understanding the demographics and behaviors of Pinterest users can provide valuable insights for social media marketers. The platform's appeal to women, particularly millennials, makes it a prime channel for reaching and engaging with this demographic. Additionally, the lessons from the samurai can guide marketers in cultivating a focused and calm mindset, enabling them to make better decisions and navigate through challenges with confidence. By incorporating these actionable advice, marketers can leverage the power of Pinterest and develop successful strategies that resonate with their target audience.

Hatch New Ideas with Glasp AI 🐣

Glasp AI allows you to hatch new ideas based on your curated content. Let's curate and create with Glasp AI :)