The Evolution of Google and the Rise of Brave Browser


Hatched by Glasp

Sep 26, 2023

4 min read


The Evolution of Google and the Rise of Brave Browser


In the world of technology, few companies have had as profound an impact as Google. From its humble beginnings in a dorm room to its status as a global powerhouse, Google has revolutionized the way we search for information. On the other hand, Brave browser is a newer player in the game, but it has quickly gained attention for its unique approach to browsing and advertising. In this article, we will explore the journeys of both Google and Brave and examine how they have changed the digital landscape.

Google's Humble Origins:

Google was founded by Larry Page and Sergey Brin while they were Ph.D. students at Stanford University. Their initial goal was to create a search engine that could organize the vast amount of information on the internet. They developed Backrub, a search engine that used links to determine the importance of individual web pages. This innovative approach set the foundation for Google's future success.

In August 1998, Google Inc. was officially born when Andy Bechtolsheim, the co-founder of Sun Microsystems, wrote a check for $100,000 to support the young startup. From the beginning, Google stood out for its unconventional methods. The company's first server was made of Lego, and their logo featured a stick figure playing hooky at the Burning Man Festival. This spirit of unconventionality was captured in their motto, "Don't be evil," which reflected their commitment to ethical business practices.

The Google Empire:

Over the years, Google expanded its services beyond search. It introduced Gmail, Google Maps, Google Drive, and a plethora of other products that have become essential tools in our daily lives. Google's success can be attributed to its relentless pursuit of organizing information and making it universally accessible and useful. Today, Google is one of the most valuable companies in the world, with a market capitalization of over a trillion dollars.

The Rise of Brave Browser:

While Google was dominating the search engine market, a new player emerged with a different vision for browsing and advertising. Brave browser, founded by Brendan Eich, the creator of JavaScript and former CEO of Mozilla, aimed to address the privacy and speed issues that plagued traditional browsers. Brave's unique selling point was its ability to strip out ads from websites, replace them with its own privacy-focused ads, and allow users to send money to their favorite sites.

Brave implemented a novel system called Basic Attention Tokens (BATs) to create its own ecosystem among advertisers, users, and content creators. BATs are awarded based on user attention, measured by the time spent viewing ads and content. This crypto-currency-based system theoretically compensates websites while maintaining user privacy. Brave's approach gained traction due to its focus on speed, privacy, and user control.

Connecting the Common Points:

Both Google and Brave have disrupted the digital landscape in their own ways. Google revolutionized search and became a tech giant by organizing information and developing an array of products. On the other hand, Brave challenged the traditional advertising model, prioritizing user privacy and control while still compensating content creators. Both companies have embraced unconventional methods and have been driven by a desire to improve the online experience for users.

Unique Insights:

One interesting aspect is that Brave browser kept a significant portion of BATs for itself as a financial foundation. This approach demonstrates their long-term vision and commitment to their own ecosystem. In contrast, Google relied on ad revenue to fund its operations and expand its services. While Google's model has proven successful, Brave's approach has the potential to disrupt the current advertising landscape and create a more equitable system for advertisers, users, and content creators.

Actionable Advice:

  • 1. Prioritize User Privacy: As users, we should prioritize our privacy online. Consider using browsers like Brave that offer enhanced privacy features and protect your data from ad trackers.
  • 2. Support Content Creators: With Brave browser, users can directly support their favorite websites and content creators by sending BATs. Consider using this feature to show appreciation for the content you enjoy.
  • 3. Embrace Unconventional Methods: Both Google and Brave have achieved success by thinking outside the box. Don't be afraid to challenge the status quo and explore innovative approaches in your own endeavors.


Google's journey from a dorm room project to a global powerhouse is a testament to the power of innovation and determination. Similarly, Brave browser has emerged as a disruptive force in the browsing and advertising industry, offering users a faster, more private experience. Both companies have changed the way we interact with the digital world. By prioritizing user experience, privacy, and embracing unconventional methods, Google and Brave have left an indelible mark on the tech landscape. As users, we can learn from their journeys and apply their principles to enhance our own digital experiences.

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