The Art of Asking the Right Questions and the Evolution of TikTok


Hatched by Glasp

Sep 01, 2023

3 min read


The Art of Asking the Right Questions and the Evolution of TikTok


In today's article, we will explore two seemingly unrelated topics: the skill of asking the right questions during user research, interviews, and testing, and the current state of TikTok. By finding common points between these subjects, we can uncover unique insights and actionable advice that can be applied in various aspects of our lives.

Asking the Right Questions:

1. Formulating the Questions:

When conducting any form of research or interview, it is crucial to start by defining broader themes. This helps create a framework for your questions and ensures that you cover all relevant areas. Additionally, breaking down your questions to make them answerable allows for clarity and more accurate responses.

2. Avoiding Influence:

To obtain unbiased and genuine answers, it is essential to avoid asking questions that might influence the response. By keeping your questions neutral and objective, you enable the interviewee to share their true thoughts and experiences.

3. Prioritizing Open-Ended Questions:

Open-ended questions encourage participants to provide detailed and thoughtful responses. This not only helps you gather more valuable insights but also allows the interviewee to express themselves fully. Starting with warm-up questions can help create a comfortable environment before diving into more complex topics.

Connecting with TikTok:

Now, let's shift our focus to TikTok, the popular video-sharing platform that has taken the world by storm. However, recent data suggests that TikTok might be losing some of its initial hype. As more competitors enter the market, it is essential for TikTok to adapt and evolve to maintain its relevance.

1. Embracing Passive Audio/Video:

One area where TikTok currently falls short is capturing passive audio/video consumption. Many Gen Zers and millennials spend hours each day listening to passive audio, such as podcasts or lo-fi tracks, while engaged in other activities. By introducing features that cater to this type of content consumption, TikTok can tap into a new market and increase user engagement.

2. Focusing on Mobile Commerce:

TikTok has the potential to become a leading destination for mobile commerce. By leveraging its vast user base and integrating seamless shopping experiences, TikTok can compete with traditional e-commerce sites. This shift would not only benefit businesses but also provide users with a convenient and efficient way to discover and purchase products.

3. Leveraging the Power of Photos:

As Instagram shifts its focus towards videos, there is an opportunity for TikTok to fill the gap and become a go-to platform for photo-sharing. By providing a space for high-quality photos and static content, TikTok can attract users who are seeking a visually-driven experience. This unique approach could set TikTok apart from its competitors and attract a new audience.


In conclusion, the art of asking the right questions is a valuable skill that can be applied in various scenarios, from user research to everyday conversations. By formulating well-crafted questions, avoiding bias, and prioritizing open-endedness, we can unlock deeper insights and understanding.

Additionally, our analysis of TikTok's current state reveals potential areas for growth and innovation. By embracing passive audio/video consumption, focusing on mobile commerce, and leveraging the power of photos, TikTok can reignite the hype and continue to captivate its user base.

Actionable Advice:

  • 1. Practice asking open-ended questions in your daily interactions to encourage meaningful conversations and gather valuable insights.
  • 2. Explore passive audio/video content consumption platforms and consider incorporating them into your routine for enhanced productivity and relaxation.
  • 3. Pay attention to emerging trends in mobile commerce and stay updated on platforms that offer seamless shopping experiences.

Remember, the art of asking the right questions and staying adaptable are key to personal growth and success in a rapidly evolving world.

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