The Art of Smart Brevity: Writing Less, Saying More, and Empowering Others


Hatched by Glasp

Aug 31, 2023

4 min read


The Art of Smart Brevity: Writing Less, Saying More, and Empowering Others

In today's digital age, we are bombarded with an overwhelming amount of information. The internet has provided us with unprecedented access to mass information at scale. We skim through articles, barely taking the time to truly read and comprehend them. And when we do read something, studies have shown that we only spend an average of 26 seconds looking at it. Our attention spans have become shorter, and we are perpetually distracted.

This issue of information overload and constant distractions is a problem that many of us can relate to. We share articles and stories without fully understanding or digesting them. We seek validation from others, hoping to gain applause and followers. The internet has given us the ability to share information freely and connect with like-minded individuals. But amidst all this noise, we often forget the value of brevity and the importance of conveying our message effectively.

So, how can we combat this problem and make our words count in a cluttered world? The answer lies in the art of smart brevity. It's about writing less and saying more. It's about distilling our thoughts and ideas into concise and impactful statements. It's about capturing the essence of our message in those precious 26 seconds.

One of the key lessons we can learn from the world of software engineering is to fall in love with the problem, not the solution. This principle applies not only to product development but also to effective communication. Instead of focusing on the length or complexity of our writing, we should prioritize clarity and relevance. By understanding the problem we are trying to solve and keeping that at the forefront of our minds, we can avoid unnecessary fluff and get straight to the point.

"The simplest solution is usually the right one." This age-old saying holds true not only in problem-solving but also in writing. We often overcomplicate our messages, thinking that complexity equals sophistication. However, simplicity is key. By stripping away unnecessary details and getting to the heart of our message, we can ensure that our words resonate with our audience. It's about finding the most straightforward and concise way to convey our thoughts.

In a world where communication is becoming increasingly asynchronous, writing has become a vital skill. Soft skills, such as writing, are just as important as technical skills in today's digital landscape. We must learn to adapt and communicate effectively through the written word. By honing our writing skills, we can engage with others, convey our ideas clearly, and make a lasting impact.

But it's not just about what we write; it's also about how we empower others through our words. As software engineers have learned, the most rewarding thing is not solely focusing on what we have done but rather on what we have enabled others to do. By empowering others, we can increase our scope, scale our impact, and grow our influence. It's about creating a ripple effect that extends beyond our own accomplishments.

In conclusion, the art of smart brevity is about writing less, saying more, and empowering others. In a cluttered world filled with distractions and information overload, it is crucial to capture the essence of our message in those precious 26 seconds. By falling in love with the problem, embracing simplicity, and honing our writing skills, we can effectively communicate and make a lasting impact.

Actionable Advice:

  • 1. Before writing, ask yourself: What is the one thing I want my audience to remember? Start with why it matters and distill your message to its core essence.
  • 2. Embrace simplicity in your writing. Strip away unnecessary details and focus on clarity and relevance. Remember, the simplest solution is usually the right one.
  • 3. Empower others through your words. Instead of solely focusing on your own accomplishments, think about how you can enable others to succeed. This will expand your influence and create a lasting impact.

Remember, the greatest gift that you can give yourself and others in this cluttered world is their time back. So, let's strive to write less, say more, and empower others along the way.

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