"The True Founding Story of Instagram and the Journey of a Product Manager"

"The True Founding Story of Instagram and the Journey of a Product Manager"

Instagram, the photo-sharing app that took the world by storm, has an intriguing founding story that involves two talented individuals, Kevin Systrom and Mike Krieger. With their exceptional UX skills, they were able to refine Instagram to require as few actions as possible, making it incredibly user-friendly.

One of the key differentiators of Instagram was its simplicity. Unlike other similar platforms, such as Path, Instagram didn't force users to add tags about people or places to their photos. This streamlined approach allowed users to quickly and effortlessly share their photos without any unnecessary steps.

Another important decision made by Systrom and Krieger was to make Instagram public by default, similar to Twitter. This move proved to be a game-changer as it allowed users to connect with a wider audience and gain more exposure for their photos. And it paid off tremendously - on its very first day, Instagram had a staggering 25,000 users!

Despite the rapid growth and success, Systrom and Krieger remained committed to keeping the company lean and agile. With just a small team of around a dozen employees, they were able to maintain a tight-knit and efficient work environment. This approach allowed them to focus on the core aspects of the app and ensure a smooth user experience.

In April 2012, Facebook recognized the immense potential of Instagram and made an offer to purchase it for a whopping $1 billion in cash and stock. However, one key provision of the deal was that Instagram would remain independently managed. This decision by Facebook showcased their belief in the power of Instagram and its ability to stand on its own.

The astounding rise of Instagram's popularity is a testament to the fact that people crave real connections and visual storytelling. Instagram's emphasis on sharing moments through photos resonated with users on a deeper level, highlighting the importance of authentic and meaningful connections in today's digital age.

But what can we learn from Instagram's journey as product managers? Let's explore some key takeaways:

• 1. Focus on simplicity: Instagram's success can be attributed to its simplicity. As product managers, it's crucial to refine and simplify the user experience as much as possible. By minimizing unnecessary steps and making the product intuitive, you can enhance user satisfaction and drive adoption.

• 2. Embrace versatility: A product manager's role is multifaceted, just like the responsibilities Kevin Systrom and Mike Krieger took on. To drive product growth, you may find yourself wearing various hats and being willing to do whatever it takes. This versatility is essential in navigating the complex landscape of product management.

• 3. Continual learning and growth: In the ever-evolving world of technology, it's crucial for product managers to stay updated and continually learn. By seeking insights from industry specialists, having a long-term vision while considering short-term goals, and understanding the pros and cons of various choices, you can make informed decisions that drive your product's success.

In conclusion, Instagram's true founding story showcases the power of simplicity, genuine connections, and the importance of versatility in the role of a product manager. By embracing these principles and continually learning, product managers can create remarkable products and drive their success in today's competitive landscape.