The Importance of Writing and Measuring Engagement with DAU/MAU


Hatched by Glasp

Jul 29, 2023

3 min read


The Importance of Writing and Measuring Engagement with DAU/MAU

Writing is a powerful tool that allows us to explore and understand our thoughts and ideas. It is through the process of writing that we truly comprehend what we know and what we don't know. As Paul Graham eloquently stated, writing is not just a transcript of our thoughts, but a discovery of new insights.

When we write about something, we not only share our ideas with others but also gain a deeper understanding of them ourselves. It is through writing that we learn, grow, and develop our thinking skills. Writing forces us to compress our ideas, to distill them into their essence. This compression requires both thinking and understanding, making writing an essential practice for anyone seeking to solve complex problems.

In today's information age, where knowledge is readily available at our fingertips, the ability to think critically and deeply understand a problem is more important than ever. While tools can automate many tasks and provide us with information, they cannot replace the cognitive processes that writing facilitates. Writing allows us to develop deep fluency, the kind of fluency that enables us to tackle challenging problems and find innovative solutions.

In a similar vein, measuring engagement with DAU/MAU (Daily Active Users/Monthly Active Users) is a valuable metric for evaluating product-market fit. For products that rely heavily on high frequency and retention, such as those supported by advertising, DAU/MAU is an important guide. It provides insights into user engagement and retention, helping product teams assess the success of their strategies.

However, DAU/MAU is not without its limitations. It is a narrow measure of engagement that does not take into account the quality of user interactions or the level of user satisfaction. It is important to remember that engagement is not solely about the number of active users but also the depth of their engagement. A product may have a high DAU/MAU ratio but still fail to deliver value or create a meaningful impact.

When evaluating product-market fit, it is crucial to consider other metrics in addition to DAU/MAU. For example, measuring customer satisfaction, tracking user behavior, or analyzing user feedback can provide valuable insights into the effectiveness of a product. These metrics can help identify areas for improvement and guide product teams in refining their strategies.

In conclusion, writing and measuring engagement with DAU/MAU are two seemingly different concepts, but they share a common purpose: understanding and improving. Writing allows us to explore and articulate our thoughts, while measuring engagement helps us assess the success of our products. To harness the power of both practices, here are three actionable pieces of advice:

  • 1. Write regularly: Make writing a habit. Set aside dedicated time each day or week to write about your thoughts, ideas, and experiences. This practice will not only improve your writing skills but also deepen your understanding of the topics you explore.
  • 2. Diversify your metrics: While DAU/MAU is a valuable metric, don't rely on it alone. Consider other measures of engagement, such as customer satisfaction, user behavior, or feedback. By analyzing multiple metrics, you can gain a holistic view of your product's performance and identify areas for improvement.
  • 3. Iterate and learn: Just as writing is an iterative process, so is product development. Use the insights gained from writing and measuring engagement to iterate and improve your product. Embrace a mindset of continuous learning and improvement, and be open to adapting your strategies based on feedback and data.

By combining the power of writing and the insights gained from measuring engagement, you can enhance your understanding, improve your products, and ultimately achieve greater success in your endeavors.

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