How Jarrett Carter successfully built an audience around a niche topic


Hatched by Glasp

Sep 21, 2023

4 min read


How Jarrett Carter successfully built an audience around a niche topic

In today's fast-paced and ever-evolving world of journalism, it can be challenging to stand out and build a loyal audience. However, Jarrett Carter, a successful journalist, has managed to do just that by staying intimately connected to his niche topic and establishing trust with his readers.

One of the key aspects of Carter's success is his ability to understand the experiences of his readers and stay up-to-date with what they care about. By doing so, he is able to provide relevant and timely content that resonates with his audience. This intimate connection with the topic allows him to speak with a voice that people in that area can relate to and trust.

Another important aspect of building an audience around a niche topic is taking a stance. Carter advises not feeling the pressure to be the ultimate authority on all points of information. Instead, he emphasizes the importance of being willing to take a strong stand on issues. By doing so, he is able to engage his audience and create a sense of community. Whether he is affirming their beliefs or challenging them, Carter's goal is to provoke thought and spark conversations.

Additionally, Carter believes in helping his readers know what to expect. While diversifying the content is important, he ensures that the personality and delivery format remain consistent. This way, his readers can test-drive his writing and understand what they can expect from his content. This consistency helps build trust and loyalty among his audience.

Now, let's shift our focus to another case study: designing a mobile app that allows users to easily buy and sell used books. This app aims to provide a convenient platform for book enthusiasts to connect and exchange their favorite titles.

To begin the design process, it is essential to conduct affinity mapping. This involves defining key facts such as the scope of the app and the target audience. If certain facts are uncertain, assumptions can be made to create a suitable solution. Breaking down the problem into parts helps identify the different types of users and the actions they can take within the app, as well as the resulting outcomes.

After understanding the user's perspective, it is crucial to conduct user research interviews to empathize with their needs and preferences. This step helps in defining personas, which are fictional representations of different user types. Personas provide insights into the target audience and guide the design process.

Competitive research is the next step, which involves analyzing existing mobile apps in the market that offer similar functionalities. This research helps identify gaps and opportunities to differentiate the app being designed.

Once the research is complete, it is time to define the app's functionalities and the overall user journey. This step includes mapping out the different screens and elements that should be present in the app, ensuring a seamless and intuitive user experience.

Validation is a critical step in the design process. It involves testing the app's functionalities and user interface with a small group of target users. Feedback gathered during this phase helps refine and improve the app before its official launch.

In conclusion, building an audience around a niche topic requires staying intimately connected to the subject matter, taking a stance, and establishing trust with readers. Jarrett Carter's success story serves as a testament to the power of these principles. Similarly, designing a mobile app that allows users to easily buy and sell used books requires a systematic approach, including affinity mapping, user research, and validation. By incorporating these strategies, one can increase the chances of building a successful audience or creating a user-friendly app.

Actionable advice:

  • 1. Stay intimately connected to your niche topic, understand your readers' experiences, and stay up-to-date with their interests.
  • 2. Don't be afraid to take a strong stance on issues related to your niche. Engage your audience by either affirming their beliefs or challenging them.
  • 3. Provide consistency in your content delivery format to help your readers know what to expect. Diversify the content while maintaining a consistent personality.

Remember, building an audience or designing a successful app is an ongoing process. By continuously engaging with your audience and iterating on your design, you can foster growth and success in your chosen field.

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