"The Power of Improvement: Subtraction, Video, and Tacit Knowledge"

"The Power of Improvement: Subtraction, Video, and Tacit Knowledge"

Introduction:
Improvement is a goal that many individuals and companies strive to achieve. However, sometimes the key to making significant gains lies not in doing more things right, but in doing less things wrong. This concept of improvement through subtraction is often overlooked, but it has proven to be highly effective in various industries. In this article, we will explore the connection between improvement by subtraction and the YouTube revolution in knowledge transfer, focusing on the power of video as a means of mass-scale tacit knowledge transmission.

Improvement by Subtraction:
Japanese television makers discovered the power of improvement by subtraction when they decided to focus on making fewer mistakes rather than seeking better materials or more intelligent workers. By eliminating errors and reducing complexity, Japanese companies were able to improve without creating bigger or more expansive products. This approach highlights the importance of doing less of what doesn't work, rather than solely focusing on doing more of what does work. In the real world, cutting the downside is often easier than capturing the upside, as it requires eliminating errors rather than achieving new levels of performance.

The YouTube Revolution in Knowledge Transfer:
While modern video media may be criticized for shortening attention spans and distracting from longer-form means of communication, it has unlocked a form of mass-scale tacit knowledge transmission that was historically unprecedented. Video, particularly on platforms like YouTube, allows individuals to learn by watching and imitating, which is often a more effective method compared to learning by oneself. Tacit knowledge, which cannot be properly transmitted through verbal or written instruction, can now be preserved and spread through video content.

The Power of Learning by Watching and Imitating:
Before the availability of video at scale, tacit knowledge had to be transmitted in person, where learners could closely observe the knowledge in action and learn in real time. However, not everyone has access to personal observation of skilled individuals. This limitation has been overcome by the rise of YouTube and other video platforms. People can now learn by watching and imitating, acquiring tacit knowledge that would have otherwise been out of reach. The "how-to" category on YouTube has seen a remarkable 70% year-on-year growth, indicating a strong demand for this type of content.

The Failure of Massive Open Online Courses (MOOCs):
Interestingly, while online courses were once seen as a potential solution for knowledge transfer, they have not been as effective as initially anticipated. Massive Open Online Courses (MOOCs) experienced high dropout rates, with only a small percentage of enrolled students completing a single course. This failure can be attributed to the limited ability of online courses to transmit tacit knowledge effectively. While they provide valuable information, they often lack the immersive and observational learning experience that video platforms like YouTube offer.

Actionable Advice:

1. Embrace Improvement by Subtraction: Instead of solely focusing on doing more things right, analyze your processes and identify areas where mistakes can be eliminated and complexity can be reduced. By cutting the downside, you can make significant gains in performance.

2. Leverage Video Platforms for Learning: Take advantage of the wealth of knowledge available on platforms like YouTube. Whether you're looking to acquire new skills or expand your knowledge, seek out high-quality "how-to" videos that allow you to learn by watching and imitating.

3. Seek Personal Observation Opportunities: If possible, find ways to observe skilled individuals in action. Attend workshops, conferences, or seminars where you can closely observe and learn from experts in your field. Combine this with online video resources to enhance your learning experience.

Conclusion:
Improvement is not always about doing more; it can often be achieved by doing less. By embracing improvement by subtraction and leveraging the power of video platforms for mass-scale tacit knowledge transmission, individuals and companies can make significant gains. The YouTube revolution in knowledge transfer has opened up new opportunities for learning and growth, allowing people to acquire valuable skills and knowledge by watching and imitating. By incorporating the actionable advice provided, you can harness the power of improvement and take your performance to the next level.