"Unlocking Hiring Success and Nurturing Non-technical Product Managers"


Hatched by Glasp

Aug 10, 2023

3 min read


"Unlocking Hiring Success and Nurturing Non-technical Product Managers"


In today's competitive business landscape, finding the right people for your company is crucial for success. However, the traditional approach of hiring for "culture fit" may not always yield the best results. This misguided strategy not only limits diversity but also overlooks the potential of individuals with different backgrounds and perspectives. To build a high-performing team and foster innovation, it's essential to embrace a more holistic and inclusive hiring approach. Additionally, for non-technical Product Managers, there are specific skills and qualities that can help them excel in their roles. Let's explore these topics and uncover actionable advice for both hiring and nurturing non-technical Product Managers.

Expanding the Definition of Hiring Success:

To improve the hiring process, it's important to involve managers in every aspect of recruitment. By engaging managers, you can ensure that they have a say in selecting candidates who align with their teams' needs and goals. Additionally, treating in-house recruiters as true business partners can help bridge the gap between HR and other departments. This collaborative approach allows for a better understanding of the specific skills and qualities required for each role, beyond what can be measured by salary surveys. By adopting a mindset of always recruiting, you can proactively seek out talent and build a pipeline of potential candidates, even when you're not actively hiring. Lastly, developing a compensation strategy that rewards performance and aligns with future aspirations can attract top talent and motivate employees to excel.

Nurturing Non-technical Product Managers:

Being a successful non-technical Product Manager requires a unique set of skills, combining business acumen, creative thinking, and effective communication. To excel in this role, it is crucial to become the voice of the customer. By understanding the needs, preferences, and pain points of your target audience, you can guide product development in a way that resonates with consumers. Developing consumer insights through the scientific method can help you uncover what truly works and make data-driven decisions. Additionally, while technical skills may not be the primary requirement for non-technical Product Managers, it is essential to have a basic understanding of technology. This ensures effective collaboration with engineering partners and prevents potential miscommunication or misunderstandings.

Actionable Advice for Hiring and Nurturing Success:

  • 1. Look beyond "culture fit": Instead of solely focusing on cultural similarities, aim for a diverse team that brings different perspectives, backgrounds, and experiences. Embrace diversity and inclusion to foster creativity and innovation.
  • 2. Develop a well-rounded skill set: Non-technical Product Managers should continuously enhance their business, creative, and communication skills. By being proactive, strategic, and results-oriented, they can excel in their roles and drive product success.
  • 3. Invest in continuous learning and development: Encourage non-technical Product Managers to broaden their knowledge and stay updated with industry trends and best practices. Provide opportunities for them to attend workshops, conferences, or pursue certifications that enhance their skill set.


By rethinking our approach to hiring and nurturing non-technical Product Managers, we can unlock greater potential and drive innovation within organizations. Emphasizing collaboration, diversity, and continuous learning can lead to the creation of high-performing teams that bring fresh perspectives and unique ideas to the table. By incorporating the actionable advice mentioned above, companies can attract top talent, foster growth, and stay ahead in today's rapidly evolving business landscape.

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