The Intersection of High-Quality Information and Digital Art: Exploring Substack and Taco Bell's NFT Journey


Hatched by Glasp

Sep 14, 2023

3 min read


The Intersection of High-Quality Information and Digital Art: Exploring Substack and Taco Bell's NFT Journey

In a world where we are willing to pay a premium for high-quality food, clothes, and cars, it is only natural that we seek the same standard for information. As time and attention become increasingly finite, the need to filter and trust the information we consume grows more important. This is where platforms like Substack come into play.

Substack, a subscription-based newsletter service, understands the value of high-quality content. By taking a 10% cut of subscription revenue, Substack aligns its success with that of its writers. The company's primary focus is to help writers increase their revenue, which can be achieved by increasing the number of readers who pay for a subscription, encouraging paid readers to subscribe to multiple newsletters, or raising the average cost per subscription.

To cater to writers' desire for a larger audience and readers' craving for more good content, Substack is likely to develop discovery tools such as a recommendation engine. By building these tools, Substack can enhance the browsing experience for readers and help writers gain more exposure. Additionally, bundling subscriptions may prove to be a lucrative strategy for both Substack and writers, as it entices casual fans to purchase bundles and ultimately generates more revenue.

While Substack focuses on delivering high-quality information, Taco Bell took a unique approach to engage its audience through the world of digital art. In an unexpected move, Taco Bell issued non-fungible tokens (NFTs) for its digital taco art. NFTs are unique digital assets that utilize blockchain technology to establish ownership and authenticity.

On March 7, Taco Bell announced the sale of its NFT art on the Rarible marketplace. Within a mere half hour, all 25 tokens were sold out, showcasing the demand and excitement surrounding digital art in the form of NFTs. Taco Bell's endeavor not only allowed fans to own a piece of digital art but also created a sense of exclusivity and collectibility.

The convergence of Substack's focus on quality information and Taco Bell's venture into digital art through NFTs highlights the evolving landscape of content consumption. Both platforms recognize the value of engaging audiences in innovative ways, whether it is through thought-provoking newsletters or unique digital assets.

In light of these developments, here are three actionable pieces of advice for creators and businesses looking to thrive in this dynamic environment:

  • 1. Prioritize quality: Whether you are a writer on Substack or an artist exploring NFTs, quality should be at the forefront of your work. Delivering high-quality content or art is crucial in capturing the attention and loyalty of your audience.
  • 2. Embrace innovation: As the digital landscape continues to evolve, it is essential to embrace innovation and explore new avenues to engage your audience. Think outside the box and consider how emerging technologies like NFTs can complement your creative endeavors.
  • 3. Foster community: Building a strong community around your work is vital for long-term success. Engage with your audience, listen to their feedback, and create opportunities for them to connect with one another. A supportive community can amplify your reach and create a sense of belonging.

In conclusion, the rise of platforms like Substack and the emergence of NFTs in the art world reflect the growing demand for high-quality information and unique digital experiences. By prioritizing quality, embracing innovation, and fostering community, creators and businesses can navigate this evolving landscape successfully. The future of content consumption holds endless possibilities, and those who adapt and seize the opportunities it presents will thrive in this new era.

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