Learn in Public, It’s Great: The Power of Sharing and Progress

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Sep 25, 2023
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Learn in Public, It’s Great: The Power of Sharing and Progress
In the realm of learning, hustling, and creating, there exists a debate on how to approach these endeavors. Some advocate for keeping our actions hidden until the final product is complete, while others argue that showing our process and progress publicly can be beneficial. The concept of "learning in public" aligns with the idea of online writing, as expressed by David Perell. This approach encourages individuals to embrace transparency, accountability, feedback loops, and community engagement. By relinquishing our egos and sharing our journey, we open ourselves up to the possibility of forming lasting connections and advancing our work.
Austin Kleon, in his book "Show Your Work!", emphasizes the importance of stepping into the public domain to foster personal growth. Unlike competing with established brands or corporations, individuals have the opportunity to leverage search engine optimization (SEO) to enhance their online presence. With a simple Google search, one can easily find information about a person's blog, newsletter, or other online platforms. This visibility not only provides a comprehensive view of an individual's work but also serves as a form of leverage in the digital landscape. Additionally, sharing work and progress in public spaces can lead to the discovery of supportive and like-minded peers, creating a valuable network of individuals with shared interests.
On the other hand, Twitter statistics reveal interesting insights into the platform's usage and demographics. While Twitter may not be the dominant social network in the United States, it remains a significant source of news for its existing user base. Surprisingly, Twitter holds the top spot as the most popular social platform in Japan. With an advertising audience of 353 million, Twitter continues to be a substantial player in the digital advertising space. Furthermore, it is the sixth-ranked mobile app, highlighting its prominence in the mobile landscape.
When examining Twitter's user demographics, it becomes evident that the platform attracts more male users than female users, with a ratio of 70% to 30% globally. However, the gender gap is slightly narrower in the United States, with 54% male users and 43% female users. In terms of age, 28.9% of Twitter's audience falls within the 25 to 34-year-old category. Interestingly, 92% of U.S. tweets originate from just 10% of Twitter users, indicating a high level of engagement from a select group of individuals.
Another noteworthy observation is the rise of Instagram as a news source, with the platform almost matching Twitter in terms of news consumption since 2019. This shift highlights the evolving landscape of social media and the changing preferences of users when it comes to information consumption.
In the realm of content creation, it is essential to consider the increasing popularity of video content on Twitter. From 2019 to 2020, video views on the platform experienced a significant 62% increase. This trend emphasizes the importance of incorporating video into content strategies to effectively engage with Twitter's user base.
Combining the concepts of learning in public and leveraging Twitter's platform, we can derive actionable advice for marketers and content creators:
- 1. Embrace transparency and share your journey: By showcasing your process and progress publicly, you not only establish accountability but also invite feedback and create connections with your audience. This can lead to valuable collaborations and opportunities for growth.
- 2. Leverage Twitter's advertising audience: With a vast advertising audience of 353 million, Twitter presents a valuable platform for marketers. Craft targeted campaigns that resonate with Twitter's user demographics to maximize engagement and reach.
- 3. Embrace video content on Twitter: Given the significant increase in video views on the platform, consider incorporating video content into your marketing strategy. Engaging visuals can capture the attention of users and drive higher levels of engagement.
In conclusion, learning in public and leveraging platforms like Twitter can be powerful tools for personal and professional growth. By sharing our journey and progress, we create accountability, foster feedback loops, and establish connections with like-minded individuals. Simultaneously, understanding the demographics and usage patterns of platforms like Twitter can provide valuable insights for marketers and content creators, enabling them to craft targeted strategies that resonate with their audience. Embrace transparency, leverage social media platforms, and adapt to evolving content trends to unlock your full potential in the digital landscape.
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