The future of content creation is evolving rapidly, and in 2022, there is one trend that is set to take the writing world by storm. That trend is Substack, the platform that goes beyond being just an email service and has transformed into a social media platform. As content platforms become multi-dimensional, it is crucial for creators to adapt and embrace this new wave.

Hatched by Glasp
Aug 21, 2023
3 min read
3 views
Copy Link
The future of content creation is evolving rapidly, and in 2022, there is one trend that is set to take the writing world by storm. That trend is Substack, the platform that goes beyond being just an email service and has transformed into a social media platform. As content platforms become multi-dimensional, it is crucial for creators to adapt and embrace this new wave.
In the past, blogging was primarily focused on written content. However, the future of blogging lies in its synergy with visual media. It's no longer enough to simply write a blog post; you must also incorporate engaging visuals to capture your audience's attention. This shift towards visual content is driven by the growing demand for more immersive and interactive experiences.
If you're an entrepreneur in 2022, creating content is no longer an option - it's a necessity. Whether you choose to create original content or curate existing content and add your own thoughts and perspectives, the key is to provide value to your audience. Your thoughts, ideas, questions, and emotions can bring a fresh perspective and ignite conversations among people.
However, it's important to take it slow when venturing into content creation. Don't expect yourself to jump right into making three videos a day. Instead, start small with one video a week and gradually increase your output as you become more comfortable. Consistency is key, and building a loyal audience takes time and effort.
In the realm of product development and growth, good retention is the holy grail. It is the most scalable way to grow a product and is a strong indicator of product-market fit. Retention is also crucial for a user's lifetime value, as high retention leads to better acquisition strategies. However, despite its significance, retention is often misunderstood and overlooked.
When it comes to user retention, there are certain benchmarks to strive for. In the realm of consumer social platforms, a retention rate of around 25% is considered good, while a rate of around 45% is considered great. These benchmarks are important because building a massively successful business requires high retention rates. In fact, many startups fail because they fail to achieve the necessary retention levels.
However, there are cases where a lower retention rate can be acceptable. For instance, if you're just starting out, it's natural to have a lower retention rate as you work towards finding the right product-market fit. Similarly, if you have low customer acquisition costs and low marginal costs, a lower retention rate may not be as detrimental to your business.
In conclusion, the future of content creation lies in platforms like Substack, which blur the lines between email services and social media platforms. As creators, it's important to adapt to this changing landscape and embrace the synergy between written and visual content. Additionally, understanding and improving user retention is crucial for the growth and success of any business. To thrive in 2022 and beyond, focus on creating valuable content, take small steps towards content creation, and strive for good or great retention rates.
Resource:
Copy Link