The Connection Between Engagement Hierarchy and TikTok Videos

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Jun 08, 2023

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The Connection Between Engagement Hierarchy and TikTok Videos

Social media platforms have become a huge part of our daily lives, and TikTok is no exception. It has taken the world by storm, with its unique format of short videos that are fun, creative, and engaging. Interestingly, TikTok videos have something in common with Victorian parlour games, which is the subject of an article titled "What TikTok videos have in common with Victorian parlour games" by Psyche Ideas. In this essay, we will explore the link between the Engagement Hierarchy and TikTok videos.

The Engagement Hierarchy refers to the core actions that users take on social media platforms. These actions are divided into three levels: consumption, curation, and creation. Consumption involves browsing, scrolling, and watching content. Curation involves liking, commenting, and sharing content. Creation involves producing content. TikTok videos require all three of these actions from its users. They consume content by watching videos, curate content by liking and commenting on videos, and create content by making their videos.

In Victorian parlour games, people gathered in a social setting to play games that required creativity, participation, and interaction. Similarly, TikTok videos require creativity, participation, and interaction. Users have to come up with creative ideas for their videos, participate in challenges and trends, and interact with other users through comments and duets. The Engagement Hierarchy and Victorian parlour games both emphasize the importance of active participation and interaction.

Another common point between the Engagement Hierarchy and TikTok videos is the concept of virality. On social media platforms, virality refers to content that spreads rapidly and widely. TikTok videos have the potential to go viral, and users can increase their chances of virality by creating engaging and shareable content. The Engagement Hierarchy emphasizes the importance of creating content that is valuable and shareable, which is also a key factor in making TikTok videos go viral.

In conclusion, the Engagement Hierarchy and TikTok videos are connected through the core actions of consumption, curation, and creation, the emphasis on active participation and interaction, and the potential for virality. TikTok videos are a modern-day version of Victorian parlour games, where creativity, participation, and interaction are key. The Engagement Hierarchy can be applied to any social media platform, but it is particularly relevant to TikTok due to its unique format and the way users engage with the platform.

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