The Aligned Web: Unveiling the Truth Behind Web2 and the Rise of Web3


Hatched by Glasp

Aug 23, 2023

3 min read


The Aligned Web: Unveiling the Truth Behind Web2 and the Rise of Web3


In the early days of the internet, few could have predicted its exponential growth. The concept of the internet was almost unfathomable, growing at an incredible rate of 2,300% per year. This rapid expansion led tech mogul Jeff Bezos to establish the "Hockey Stick Rule," a principle that warns against underestimating the potential of exponentially growing technologies. The internet, he believed, was a once-in-a-lifetime opportunity that should not be overlooked.

Web2: Unveiling the Misalignment of Incentives:

However, as the internet evolved into what we now know as Web2, it became clear that it had its fair share of negative characteristics. The adversarial web, as it came to be called, brought along pervasive surveillance, fake news, and a moderation crisis. These issues, it seems, all stem from a misalignment of incentives within the web2 framework.

Within the realm of Web2, money flows in a way that prioritizes certain interests, agendas, metrics, and goals. The focus is on cultivating consumer behaviors and shaping individuals into biddable consumers, rather than fostering personal and spiritual development. This misalignment ultimately leads to a host of problems plaguing the web2 landscape.

Content and Distribution: The Costly Reality:

One of the fundamental aspects of web2 is the importance of content. It is often said that "content is king," and rightly so. Content acts as the opening to the conversion funnel, driving unique visitors and ultimately converting them into customers. However, what many fail to realize is that the cost of content distribution is far from zero.

The physical landscape of the planet is dotted with industrial content distribution centers that are just as capital-intensive and location-dependent as Amazon's physical goods distribution centers. These centers require significant resources, from raw materials to electricity, and are maintained by paid humans. This complexity and indirection within the web2 infrastructure contribute to the overall cost of content distribution.

Web3: The Rise of the Aligned Web:

In response to the misalignment and challenges posed by web2, a new concept has emerged - Web3. The rise of the aligned web aims to address the issues of web2 by reimagining the incentives and dynamics of the internet.

Web3 seeks to create an internet ecosystem where incentives are aligned with the betterment of individuals and society as a whole. By focusing on transparency and accountability, web3 aims to eradicate the issues of surveillance, fake news, and moderation crises that have plagued web2.

Actionable Advice for Embracing Web3:

  • 1. Educate Yourself: Stay informed about the principles and ideas driving the web3 movement. Understanding the potential of aligned incentives and transparency will empower you to make informed decisions and contribute to the growth of web3.
  • 2. Support Decentralization: Embrace decentralized platforms and technologies that promote transparency and accountability. By supporting projects and initiatives that align with web3 principles, you can play a part in reshaping the internet landscape.
  • 3. Be a Responsible User: Recognize the power and influence you have as an internet user. Be mindful of the content you consume and share, ensuring its authenticity and reliability. By promoting responsible behavior online, you contribute to a healthier and more aligned web environment.


The advent of the internet brought about unprecedented opportunities, but with them came several challenges. Web2, with its misaligned incentives, gave rise to an adversarial web filled with surveillance, fake news, and moderation crises. However, the rise of web3 offers hope for an aligned web, where transparency and accountability reign.

By embracing web3 principles, educating ourselves, supporting decentralization, and being responsible users, we can actively contribute to the growth of an internet ecosystem that serves the betterment of individuals and society as a whole. The aligned web presents a once-in-a-lifetime opportunity to reshape the internet and create a more harmonious digital landscape.

Hatch New Ideas with Glasp AI 🐣

Glasp AI allows you to hatch new ideas based on your curated content. Let's curate and create with Glasp AI :)