"The Power of Network Effects in Web3 and the Art of Creating Defensibility"

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Sep 04, 2023

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"The Power of Network Effects in Web3 and the Art of Creating Defensibility"

Introduction:
In the rapidly evolving world of technology, two seemingly unrelated topics have caught the attention of enthusiasts and experts alike. On one hand, we have the visionary genius of Hayao Miyazaki, the renowned anime director, who has left a lasting impact on the industry. On the other hand, the emergence of cryptocurrencies and non-fungible tokens (NFTs) has ushered in a new era known as Web3, where network effects play a crucial role in shaping the success and defensibility of projects. Despite their apparent differences, both Miyazaki's creations and Web3 projects share a common thread – the ability to captivate and engage audiences while leveraging network effects to their advantage.

Miyazaki's Vision: Inspiring the Youth and Tapping into the Essence of Life
Miyazaki's works, such as "耳をすませば" (Whisper of the Heart), are more than just animated films. They serve as provocations to young individuals who may have lost touch with their dreams and aspirations. By presenting relatable characters and their struggles, Miyazaki aims to reignite the thirst for personal growth and remind viewers of the importance of cherishing one's desires. In essence, his creations encourage audiences to become the protagonists of their own lives, even if they may have grown disheartened. This concept of reconnecting with the essence of life is a powerful force that resonates with both Miyazaki's work and the world of Web3.

Web3 and the Native Layered Network Effects
In the realm of Web3, network effects play a foundational role in the success and growth of projects. Unlike their Web2 counterparts, Web3 projects harness natively layered network effects, combining multiple forms of connectivity and influence. These network effects, however, are currently weaker and less defensible compared to Web2 variants. The value of Web3 projects, particularly those built on blockchain technology, increases as more participants join the network. For instance, the Ether token gains value as more buyers enter the market, leading to greater incentives for nodes to validate transactions. This dynamic creates cross-side network effects within a 2-sided interaction network, where token buyers can also become validators and vice versa. However, this structure poses challenges, including a unique form of negative network effect and the risk of commoditization.

Challenges and Opportunities in Web3 Network Effects
One challenge in Web3 network effects arises from the identity-agnostic nature of blockchain protocols. Unlike the traditional telephone network, where individual connections mattered, blockchain protocols focus on transaction validation rather than personal identity. As a result, the incremental value added by each new node diminishes as the network scales. This lack of identity-centricity has also led to a proliferation of competing blockchain protocols and tokens, each vying for dominance without the matching component seen in Web2 platforms. Additionally, the absence of an underlying product beyond the Ether token has spurred the emergence of numerous Layer 1 blockchain protocols. These protocols aim to facilitate the creation of smart contracts, which further enhance network effects but also introduce challenges related to defensibility and cross-chain composability.

Web3 Projects and Network Effect Evaluation
The evaluation of Web3 projects requires a careful examination of their network effects and potential for defensibility. While the true value and utility of these projects may still be unclear, it is important to consider their interaction, scalability, and defensibility factors. One notable example is Axie Infinity, which combines four different network effects, including an interaction network and a highly defensible marketplace component. The importance of user identity within Axie Infinity's network depends on its scale, with entry barriers being lowered through scholarship programs that allow aspiring players to rent in-game items. However, it remains to be seen whether sustainable defensibility will emerge in the Web3 era or if it is still too early in the cycle for long-term winners to emerge.

Actionable Advice for Web3 Success:

  1. Foster Community Engagement: Like Miyazaki's ability to captivate audiences, creating a strong and engaged community is crucial for Web3 projects. Encourage active participation, collaboration, and dialogue among users to strengthen network effects and defensibility.
  2. Embrace Experimentation: Just as Miyazaki's works evolved over time, Web3 projects should embrace experimentation to unlock the full potential of the technology. Explore new possibilities, iterate, and refine strategies to create stronger network effects and establish defensibility.
  3. Focus on Layered Network Effects: In the Web3 landscape, layered network effects can provide a competitive edge. Consider how different forms of connectivity and influence can be combined to create a comprehensive and defensible network.

Conclusion:
The power of network effects is undeniable, whether it manifests in the timeless creations of Hayao Miyazaki or the decentralized world of Web3. By understanding and harnessing these effects, both creators and innovators can shape the future and leave a lasting impact. As Web3 continues to evolve, it is essential to evaluate projects based on their interaction, scalability, and defensibility factors. By incorporating actionable advice and embracing the potential of layered network effects, Web3 projects can position themselves as the frontrunners in this transformative era.

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