The Meaning of Life and Email List Growth: Connecting the Dots


Hatched by Glasp

Aug 03, 2023

5 min read


The Meaning of Life and Email List Growth: Connecting the Dots

Life is a complex and often perplexing journey. We spend years searching for meaning, trying to uncover the purpose of our existence. Yet, the truth is that the meaning of life cannot be found. It is not something that exists outside of ourselves, waiting to be discovered. Instead, life is absurd and devoid of inherent purpose or explanation.

This realization can be anxiety-inducing, as we have been conditioned to believe that there is something out there meant specifically for us. We have a deep-rooted desire to uncover our life mission and live a meaningful existence. However, the world is a construct of our own making, filled with arbitrary rules and societal expectations.

In this absurd world, we are free and responsible for creating our own meaning. We cannot 'find' meaning; we must invent it. Life itself holds no essence until we commit to a specific purpose. This is where the sense of meaninglessness prevalent in society stems from - our collective belief that everyone has a predetermined life mission.

In modern society, more and more individuals are rejecting the notion of a higher power or God. As a result, the search for meaning becomes even more challenging. We no longer have the comfort of an intelligible heaven where values are preconceived. The existence of good and the concepts of honesty and morality become subjective and personal choices.

Existentialists argue that man first exists, materializes in the world, and encounters himself. Only after this do we have the ability to define ourselves and give life meaning. We are not static beings; we are constantly evolving and changing. Denying this freedom, living in what philosopher Jean-Paul Sartre calls 'bad faith,' is a disservice to ourselves. We must embrace our freedom to define and redefine ourselves at any given moment.

Commitment is a fundamental aspect of finding meaning in life. It can be terrifying to commit to something without knowing if it is the best path for us. However, it is through commitment that we make ourselves. By shutting the doors of possibilities and dedicating ourselves to a particular purpose, we develop the granular parts of our identity.

Living authentically means embracing the freedom to be the sole entity responsible for inventing our values. It means always acting in alignment with our best understanding of who we are. Love, genius, and all meaningful expressions are only manifested through action. It is through our deeds that we give meaning to our existence.

So, how does this existential exploration relate to email list growth? At first glance, the connection may not be apparent. However, upon closer examination, we can find common threads.

Email marketing, like the search for meaning, requires commitment and purpose. It is one of the most effective ways to connect with an audience and generate a high return on investment. Just as life holds no inherent meaning, an email list is not valuable until it is cultivated and utilized effectively.

To grow an email list, it is essential to offer a valuable incentive. Much like inventing meaning in life, creating a lead magnet that is high-quality, relevant, and valuable to the target audience is crucial. The more valuable the asset, the more contact information you can ask for.

Choosing a lead source is akin to committing to a specific purpose. By focusing on one primary opt-in form or lead gen offer, you can optimize conversion rates and lead flow. This commitment allows you to dedicate your efforts to one channel and maximize its potential.

Just as authenticity is vital in defining our values, being authentic in your email marketing campaigns is crucial. It is better to send newsletters when you genuinely have value to add rather than adhering to a rigid schedule. By being genuine and providing valuable content, you position yourself as an authority and build trust with your subscribers.

Email capture forms and popups can be likened to the dynamic nature of human beings. By customizing popups and targeting individuals based on their current stage in the buyer's journey, you meet them where they are. This personalization creates a more engaging and effective user experience.

In conclusion, the search for meaning in life and the growth of an email list may seem like disparate topics. However, upon closer examination, we can find commonalities. Both require commitment, the invention of purpose, and the willingness to embrace freedom and authenticity.

Three actionable advice for those seeking meaning in life and looking to grow their email list:

  • 1. Embrace your freedom: Recognize that the meaning of life cannot be found, but must be invented. Likewise, the success of your email marketing efforts lies in your ability to commit to a specific purpose and stay true to your values.
  • 2. Provide value: Whether it is through creating a lead magnet or delivering valuable content to your subscribers, always prioritize providing value. Just as life gains meaning through action, your email list grows when you offer something of worth.
  • 3. Be authentic: In life and in email marketing, authenticity is key. Strive to be genuine in your interactions and provide content that is true to your brand. By embracing your unique identity, you attract the right audience and build trust with your subscribers.

Remember, life is a continuous journey of self-discovery, just as email list growth is an ongoing process. By embracing the absurdity of existence and committing to your values, you can find meaning in both realms.

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