Your Life is Driven by Network Effects: Niche is the Next Big Thing


Hatched by Glasp

Sep 17, 2023

4 min read


Your Life is Driven by Network Effects: Niche is the Next Big Thing


The power of network forces in shaping our lives cannot be underestimated. These forces not only influence the destiny of companies but also impact us as individuals. Understanding the role of network effects in our lives should be the primary consideration when making important decisions. Exploring the mathematical patterns underlying social systems, such as Zipf's Law, can provide insights into how networks shape various aspects of our lives.

Zipf's Law:

Zipf's Law is a mathematical pattern that determines the frequency of word usage, the sizes of cities, income distributions, website traffic, and many other phenomena. This power law suggests that systems optimize for efficiency, resulting in distributions that follow this pattern. Unconscious network forces act on outliers in these distributions, further highlighting the influence of networks on our lives.

The ¾ Scaling Law:

Another example of network effects is the ¾ scaling law, as discussed by Geoffrey West in his book "Scale." This law shows predictable patterns in the scaling of cells, energy systems, and cities. Preferential attachment processes, which distribute resources based on existing possession, play a significant role in most social processes.

The Three Levels of Networks:

There are three levels of networks that individuals are a part of: family, high school, and college networks. Each of these networks has a significant impact on our lives and decision-making processes.

Crossroad #1 - What Family You're Born Into:

Our family network is the fundamental layer of our network topology. It shapes the networks we are exposed to and the opportunities we have access to. Due to the underlying math of network forces, most people choose options that align with their core family network when making life decisions.

Crossroad #2 - High School Network:

High school networks play a crucial role in shaping our identities and worldviews. The concept of popularity and social hierarchy within these networks demonstrates the importance of networks even at an early age. The size and affinity of high school networks can influence future network choices, such as college, spouse, and job networks.

Crossroad #3 - College Network:

When choosing a college, it is essential to consider the network of students and the geographic network they inhabit. Geographic density promotes frequent interaction and the formation of strong network bonds. Reputation, shared connections, and the likelihood of repeat interactions are all factors to consider when choosing a college network.

Crossroad #4 - First Job:

The professional relationships formed during our first job are the seeds of our professional network. These relationships influence our skillset, earning potential, and career trajectory. It is crucial to optimize for network when choosing a first job, focusing on working with people whose career paths we want to emulate.

Crossroad #5 - Marriage/Choosing a Life Partner:

The networks of our significant others play a significant role in our lives. When dating someone, we are not just dating them but their networks as well. Shared connections and network overlap increase the chances of forming a strong bond. Considering which acquaintances are most likely to know compatible individuals can be helpful in choosing a life partner.

Crossroad #6 - Where You Live:

The geographical network we choose to live in has a profound impact on our lives. Cities are like scaled-up colleges, promoting network formation through density, frequency, similarity, and status accumulation. Choosing the right city can influence career opportunities, income, and the quality of our relationships.

Crossroad #7 - Reassessments:

Reassessing our networks is essential to change our lives. Surrounding ourselves with the right people and joining new networks can lead us down the life path we desire. Understanding the power of networks and cherishing the relationships we have is crucial for personal growth and happiness.


Network effects are a driving force in our lives, influencing our decisions, relationships, and opportunities. Understanding the mathematics and dynamics of networks can provide valuable insights. By carefully considering our network choices at various crossroads in life, we can shape our destiny and create a fulfilling and successful future.

Actionable Advice:

  • 1. Assess your current networks and identify any gaps or areas for improvement. Seek out new networks that align with your goals and aspirations.
  • 2. Nurture your existing relationships and cherish the people in your life. Recognize the value of their connections and the networks you are a part of.
  • 3. When making important decisions, prioritize network considerations. Evaluate the potential impact on your networks and how they align with your long-term goals.

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