The 90/10 Rule and the Importance of Content in Decision-Making


Hatched by Glasp

Aug 16, 2023

4 min read


The 90/10 Rule and the Importance of Content in Decision-Making

Title: "Creating a Fulfilling Life and Building a Strong Media Business"


When making important life decisions, it's crucial to prioritize the factors that will have the greatest impact on our overall satisfaction. This is where the 90/10 Rule comes into play, urging us to focus on the aspects that will affect 90% of our daily lives. Similarly, in the realm of media and content creation, understanding the power and significance of quality content is key to building a successful and influential brand. In this article, we will explore how these two concepts intersect and offer actionable advice for applying them in our lives and businesses.

The 90/10 Rule:

According to the 90/10 Rule, the factors that truly shape our happiness and satisfaction are often overlooked in favor of more superficial considerations. When deciding where to live, for example, we may be drawn to the allure of a hip downtown or proximity to the beach. However, if we have a young family, the majority of our daily lives will be consumed by work, commutes, children's activities, and errands. Therefore, it is crucial to prioritize factors such as job quality, school options, and the ease of managing daily responsibilities. By understanding the true impact of these factors, we can make more informed decisions about where to live and ultimately lead a more fulfilling life.

Why Content is King:

In today's digital age, content has become a driving force behind successful businesses and brands. It has the potential to create strong moats and establish a loyal audience. Here are some key reasons why content is king:

1. Scale Economies:

The larger a media business becomes, the more it can invest in creating high-quality content. This, in turn, generates more revenue, allowing for further investment in quantity and quality. While low-budget outliers like Joe Rogan and Blumhouse exist, the general rule is that quality content outcompetes quantity. By focusing on delivering valuable and well-researched content, creators can position themselves as leaders in their field.

2. Network Economies:

Network effects are often associated with communication platforms, but they also apply to content. Shared experiences through content consumption create a sense of belonging and mutual understanding. As content becomes more popular and ingrained in society, it becomes harder to ignore. By focusing on creating content that resonates with a wide audience, creators can tap into the power of network economies and establish a loyal following.

3. Counter Positioning:

In the world of media, incumbents often struggle to compete with startups due to the fear of compromising their existing customer base. This presents an opportunity for new media brands to take risks and do things their established competitors wouldn't consider. By offering fresh and innovative content, new brands can attract younger audiences and challenge the status quo. On the other hand, established brands can incrementally expand their reach to appeal to new demographics and stay relevant.

Actionable Advice:

  • 1. Prioritize the 90%: When making life decisions, focus on the factors that will have the greatest impact on your daily life and overall satisfaction. Consider your job quality, the quality of your children's schools, and the ease of managing daily responsibilities. These factors often outweigh the superficial allure of certain locations or amenities.
  • 2. Double Down on Success: In the realm of content creation, identify the narratives and topics that resonate most with your audience. Instead of spreading yourself thin with multiple projects, focus on amplifying and extending your successful content. By doing so, you can build a strong brand and cultivate a loyal following.
  • 3. Embrace Innovation and Differentiation: Whether you're a new media brand or an established one, don't be afraid to take risks and challenge the norms. Innovate your content offerings to cater to changing audience preferences, and find unique ways to differentiate yourself from competitors. By embracing creativity and thinking outside the box, you can build a powerful and influential brand.


By understanding and applying the principles of the 90/10 Rule and the importance of quality content, we can make better decisions in our personal lives and build stronger media businesses. Prioritizing the factors that truly impact our daily lives and overall satisfaction is crucial for leading fulfilling lives. Similarly, focusing on creating high-quality content and leveraging its power can help us establish successful and influential brands. So, let us prioritize our happiness and invest in creating valuable content that resonates with our audience.

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