The Challenges and Future of Twitter: Exploring Knowledge Creation and Legal Battles


Hatched by Glasp

Sep 18, 2023

4 min read


The Challenges and Future of Twitter: Exploring Knowledge Creation and Legal Battles


Twitter, once a revolutionary social media platform, now faces a multitude of challenges that threaten its future. From the disastrous rollout of Twitter Blue to impending financial time bombs, the company is on shaky ground. In this article, we will delve into two major concerns - employment lawsuits and fines - that have the potential to push Twitter to the brink of bankruptcy. Additionally, we will explore the SECI Model of Knowledge Dimensions, shedding light on the importance of knowledge creation within organizations. By examining these aspects, we can gain a better understanding of Twitter's current state and speculate on its future.

Employment Lawsuits: A Ticking Time Bomb

Reports of Twitter denying severance pay to former employees have been surfacing, resulting in a flurry of arbitration cases. With over 1,000 cases in progress, the company finds itself entangled in legal battles that could drain its resources. While settlements with non-disparagement clauses are typically reached, the sheer volume of cases suggests a significant strain on both Twitter and its employees. As lawyers rack up billable hours, the financial impact on the company becomes more apparent.

Fines: A Regulatory Nightmare

Operating under a consent decree with the FTC, Twitter has a responsibility to report any changes in how it handles user privacy. However, the company has been neglecting these obligations, flagrantly ignoring the FTC consent decree. Such non-compliance is a potential powder keg, with fines looming on the horizon. Given the magnitude of US and EU violations, it is reasonable to assume that Twitter's tab could reach the low single-digit billions. This financial burden, coupled with the already strained state of the company, poses a grave threat to Twitter's survival.

The SECI Model of Knowledge Dimensions: A Path to Innovation

In the midst of Twitter's challenges, it is crucial to recognize the significance of knowledge creation within organizations. The SECI Model, developed by Ikujiro Nonaka and Hirotaka Takeuchi, highlights the conversion of explicit and tacit knowledge in the context of knowledge creation. This model identifies four modes of knowledge conversion: socialization, externalization, combination, and internalization.

Socialization, the conversion of tacit to tacit knowledge, occurs when individuals acquire knowledge from others. This process reflects the importance of collaboration and shared experiences in organizational knowledge creation. Externalization, on the other hand, involves converting tacit knowledge into explicit knowledge. This mode emphasizes the systematization of concepts into a knowledge system. In the digital age, online databases play a significant role in facilitating this conversion.

Combination, the process of converting explicit knowledge into explicit knowledge, allows for the synthesis and organization of information. This mode enables the creation of comprehensive knowledge systems that can be easily accessed and utilized by individuals and organizations. Lastly, internalization, the conversion of explicit knowledge into tacit knowledge, occurs when individuals internalize knowledge through personal experiences. This mode highlights the importance of individual learning and reflection in the knowledge creation process.

Actionable Advice:

  • 1. Prioritize Compliance: For companies like Twitter, regulatory compliance is crucial. By adhering to consent decrees and reporting obligations, organizations can avoid hefty fines and legal battles that could potentially lead to bankruptcy. Implement robust compliance measures and regularly review and update policies to ensure adherence.
  • 2. Nurture a Culture of Knowledge Creation: Encourage collaboration, open dialogue, and shared experiences within your organization. By fostering an environment that values and promotes knowledge creation, companies can drive innovation and adaptability, allowing them to navigate challenges more effectively.
  • 3. Embrace Technology: Leverage digital tools and platforms to facilitate knowledge conversion. Online databases, collaboration software, and communication platforms can streamline the process of converting explicit and tacit knowledge, enabling organizations to harness their collective intelligence and stay ahead in a rapidly evolving landscape.


Twitter finds itself at a critical juncture, facing not only financial time bombs but also the need for innovative solutions and a commitment to regulatory compliance. By addressing employment lawsuits, fines, and embracing knowledge creation, the company can chart a more secure path forward. The challenges ahead are significant, but with the right strategies and a renewed focus on resilience, Twitter may yet find a way to extend its lifespan and continue shaping the social media landscape.

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