Why You Should Learn in Public and How to Design Your Mobile App for Maximum Growth

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Sep 28, 2023
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Why You Should Learn in Public and How to Design Your Mobile App for Maximum Growth
Learning in public and designing a mobile app for maximum growth may seem like two unrelated topics, but they actually have some common points and can be connected in a natural way. Both involve sharing your work or knowledge with others, whether it's through social media, blog posts, or app features. By learning in public, you can receive valuable feedback and connect with like-minded people who can help you grow. Similarly, designing a mobile app for maximum growth requires understanding user behavior, incorporating positive reinforcement, and finding the best referral channels. Let's explore these concepts further and discover actionable advice for both areas.
Benefits of Learning in Public
Learning in public, such as tweeting about something you've learned or writing a blog post, has numerous benefits. One of the main advantages is getting feedback from others. When you share your work, people can provide insights, corrections, and additional knowledge, which helps you learn faster and refine your skills. Additionally, learning in public allows you to connect with like-minded individuals who share similar interests. This can lead to collaborations, mentorship opportunities, and a broader network of professionals in your field. By sharing what you learn, you also contribute to the knowledge base of your community, making it a valuable resource for others.
Actionable Advice for Learning in Public:
- 1. Share your knowledge on platforms like Twitter or Medium: Take 10 minutes to write a short summary of what you've learned and post it on these platforms. You never know who might find it valuable or reach out to you for further discussion.
- 2. Engage with others: When you share your work, actively seek feedback and engage in conversations with others who have similar interests. This not only helps you learn from their experiences but also builds relationships that can lead to further opportunities.
- 3. Be consistent: Make a commitment to regularly share your learnings. By consistently contributing to the public knowledge base, you not only reinforce your own learning but also establish yourself as a thought leader in your field.
Designing Your Mobile App for Maximum Growth
Now let's shift our focus to designing a mobile app for maximum growth. This involves understanding user behavior, reducing friction, and leveraging referral channels. By optimizing the user experience and implementing effective growth strategies, you can maximize the app's growth potential.
Understanding User Behavior:
To design your mobile app for maximum growth, you need to formulate a thesis about who the best possible users are for your product. Identify the core use case that your app serves and consider what type of person has the most frequent and urgent need for that use case. Once you have a clear understanding of your target audience, you can tailor your app's features and user experience to meet their specific needs.
Reducing Friction:
Friction is one of the biggest obstacles to user adoption and retention. To minimize friction, consider the following strategies:
- 1. Replace opening screens with "tool tips": Instead of bombarding users with multiple screens and information upfront, use tool tips layered on top of UI elements. This allows users to learn about the app's features in real time while taking action.
- 2. Design dominant call-to-action buttons consistently: Make sure each call-to-action button leads users forward consistently with previous actions they've taken. For example, if users are signing up and creating a password, don't require both letters and numbers as this can be cumbersome on mobile devices.
- 3. Add a progress bar: People feel compelled to finish something when they know they're almost done. Incorporating a progress bar can increase conversions and encourage users to complete the desired actions.
Leveraging Referral Channels:
Referrals can be a powerful source of growth for your mobile app. To make the most of this strategy, consider the following approaches:
- 1. Identify your best referral channels: Determine the channels through which your highest-value users are coming from and focus on making it even easier for more people to discover and download your app through those channels.
- 2. Make referrals valuable for both parties: The most effective referrals are those that provide value to both the person sending the referral and the recipient. Align your referral program with the core experience of your app to ensure its intrinsic value.
- 3. Consider double-sided incentives: Offer rewards on both sides of the referral equation to incentivize users to refer others. However, be mindful of profitability and set clear expectations that these rewards are temporary.
Conclusion:
Learning in public and designing a mobile app for maximum growth may seem like separate endeavors, but they share common principles. By sharing what you learn, you can receive feedback and connect with like-minded individuals, while designing your mobile app for maximum growth requires understanding user behavior, reducing friction, and leveraging referral channels. Incorporating the actionable advice provided for both areas can help you accelerate your learning journey and optimize your app's growth potential. So, start sharing your knowledge and designing for growth to unlock new opportunities and achieve success in your chosen field.
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