"The TikTokization of Everything: How AI and Tradition Shape Tech and Society"

"The TikTokization of Everything: How AI and Tradition Shape Tech and Society"

In today's digital age, where attention is the currency that drives advertising revenue, it's no surprise that digital ad spending for mobile devices is on the rise. As more and more people spend their time on smartphones and tablets, advertisers are keen to target them where they are most engaged. This trend has led to the growth of mobile advertising and the need for robust data storage solutions in the cloud.

But as these markets continue to evolve, opportunities for greenfield ventures may become more limited. The early days of mobile and cloud technology offered untapped potential, but now the landscape is more crowded. So where is the venture capital money flowing to these days?

One area that is attracting significant investment is artificial intelligence (AI). Thanks to recent advancements in AI technology, leveraging data for better recommendations has become easier than ever before. Companies like SHEIN in the commerce sector are already utilizing AI to provide personalized recommendations to their customers. But AI's impact extends far beyond just one industry.

In fact, one of the most prominent examples of AI's influence on everyday life is seen in the rise of TikTok. The popular social media platform utilizes AI algorithms to curate content on users' For You Page, offering a never-ending stream of videos tailored to their interests. This level of personalized recommendation is made possible by AI's ability to analyze user behavior and anticipate their wants and desires.

The emergence of AI from the infrastructure layer to the application layer is a game-changer. It brings sophisticated recommendations to the forefront of consumer applications, shaping the way people interact with technology. From social media platforms to e-commerce websites, AI is becoming an integral part of our digital experiences.

However, it's important to note that AI is not the only force at play in shaping our world. Traditional practices and cultural evolution also have a significant impact on our lives. In his book, "Tradition is Smarter Than You Are," author Joseph Henrich explores the idea that human intelligence is not as superior as we believe. He argues that our success as a species is not solely based on our ability to problem-solve and develop novel solutions.

Henrich highlights the importance of cultural evolution, where traditions and customs passed down through generations often prove to be smarter than individual reasoning. He provides numerous examples, such as the rituals and practices followed by certain communities for their well-being. These traditions have been fine-tuned over time, even if the individuals practicing them may not fully understand why they work.

The concept of cultural adaptation is also evident in agricultural practices. Farmers who follow specific traditions, like randomizing garden locations, may have better long-term success compared to those who rely solely on rational thinking or copying others' behaviors. The intricate patterns of bird augury further support the idea that cultural evolution plays a significant role in our survival.

So, how do AI and tradition intersect in shaping our future? Both AI and traditional practices undergo selection processes. AI algorithms evolve and improve based on user feedback and data, while traditions withstand the test of time when they prove to be adaptive. The key difference lies in our understanding of these processes. While AI can be analyzed and optimized, traditional practices often remain mysterious, with their efficacy tied to factors beyond our comprehension.

This brings us to the concept of legibility, as explored by author James C. Scott. In his book, "Seeing Like a State," Scott argues that states and governing bodies seek legibility to manage populations effectively. Legibility refers to the uniformity and standardization of society, which often comes at the cost of losing the messy, tacit knowledge that underpins successful traditions.

As our world continues to change and evolve, the struggle to maintain tradition and custom becomes more challenging. Rationalism often becomes the default approach, as it provides a sense of control and certainty in an ever-changing landscape. But in this pursuit of happiness, we must remember the value of both AI and tradition.

To navigate this complex landscape, here are three actionable pieces of advice:

• 1. Embrace the power of AI: Whether you're a business owner or a consumer, understanding and leveraging AI technology can offer valuable insights and personalized experiences. Explore AI-powered tools and platforms that align with your needs and goals.

• 2. Respect and learn from tradition: Take the time to understand the traditions and customs of different cultures and communities. Recognize that these practices may hold wisdom and insights that can enhance your own life and decision-making.

• 3. Seek a balance between rationalism and tradition: While rational thinking and scientific progress are essential, it's important to acknowledge the limitations of our understanding. Embrace the beauty and value of traditions that have withstood the test of time, even if their inner workings remain a mystery.

In conclusion, the TikTokization of everything exemplifies the power of AI in shaping our digital experiences. However, it's crucial not to overlook the wisdom embedded in traditional practices. Both AI and tradition play essential roles in our evolving world, and striking a balance between the two can lead to a more holistic and fulfilling future.