The New Era of Social Media: Shifting Towards Intentionality and Micro Relationships


Hatched by Glasp

Sep 23, 2023

3 min read


The New Era of Social Media: Shifting Towards Intentionality and Micro Relationships

In this age of digital media, social media platforms have become an integral part of our daily lives. From Facebook to Twitter, Instagram to Clubhouse, these platforms have evolved and shaped the way we connect, communicate, and consume content. However, there is a noticeable shift happening in the social media landscape, and it's not about the feeds anymore.

Facebook's recent ad campaign defending personalized advertising against Apple's new privacy measures is just one example of how social media platforms are adapting to the changing times. They are recognizing the need for intentionality, context, and sustained attention in the content that users engage with. It's no longer about high-volume, low-attention feeds that bombard us with attention-grabbing content. Instead, platforms like Clubhouse are focusing on low-volume, high-attention relationships, where meaningful conversations and connections can take place.

But why is this shift happening? One reason could be the increasing sense of being shouted at, manipulated, pandered to, and overwhelmed that users feel when scrolling through their feeds. With the constant optimization for engagement, social media platforms have inadvertently created an environment where the content that grabs the most attention thrives, regardless of its quality or authenticity.

Twitter's introduction of Super Follows is another noteworthy development in the digital media landscape. While it remains to be seen whether Super Follows will be a niche product or a game-changer, it signifies a shift in Twitter's strategy. By facilitating direct and intentional relationships between creators and their most loyal fans, Twitter is moving towards a Patreon-esque revenue model. This shift not only benefits creators but also brings a more personalized and meaningful experience for users.

In addition to the shift towards intentionality, micro habits have also gained traction as a better alternative to typical habits. Our brains are wired to seek instant gratification, which often leads us to indulge in bad habits. The dopamine rush associated with these habits creates a strong link in our brains, making it difficult to break free from them. However, micro habits offer a different approach.

Micro habits are small routines that don't require much effort and can lead to significant results over time. Unlike typical habits that often require a lot of energy and willpower to maintain, micro habits are perceived as doable by our brains. Instead of overwhelming ourselves with a list of new habits, focusing on a few micro behaviors can make a meaningful difference in our lives.

Here are three actionable pieces of advice to incorporate micro habits into your routine:

  • 1. Continue Building Your Long-Term Project: Instead of chasing short-term rewards, dedicate a quarter of an hour each day to work on a long-term project. By committing to consistent progress, you can achieve significant results over time.
  • 2. Read For a Couple of Minutes Per Day: Set aside a few minutes each day to read. Whether it's a book, an article, or a blog post, this micro habit can expand your knowledge and broaden your perspectives.
  • 3. Write Down What You Will Do Tomorrow: Before ending your day, take a moment to write down the tasks or goals you want to accomplish the next day. This simple act of planning can boost productivity and help you stay organized.

When implementing micro habits, it's important to start small and gradually increase your efforts. These tiny behaviors have the power to reshape our routines and lead to long-lasting positive changes. Remember to remove any barriers that may hinder your progress and stay consistent in practicing these micro habits.

In conclusion, the new era of social media is shifting towards intentionality, context, and micro relationships. Platforms like Clubhouse and Twitter are prioritizing meaningful connections and personalized experiences over high-volume, low-attention feeds. Similarly, embracing micro habits can lead to significant results by focusing on small, doable routines. By incorporating these changes into our lives, we can navigate the digital media landscape more intentionally and create a positive impact on our well-being.

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