Unveiling the Secrets behind the Pinterest Craze and Black Swan Farming


Hatched by Glasp

Aug 27, 2023

3 min read


Unveiling the Secrets behind the Pinterest Craze and Black Swan Farming


Pinterest, the visual social bookmarking platform, has seen a remarkable growth in popularity since its inception in 2010. With millions of users engaging with the platform on a regular basis, it begs the question - what is it about Pinterest that captivates its users? In this article, we will explore the thoughts and insights of 15 super-users who have shared their experiences and reasons for using Pinterest. Additionally, we will discuss the concept of black swan farming, a counterintuitive approach to startup investing that holds valuable lessons for success.

The Appeal of Pinterest:

Many users describe Pinterest as a personal yet social platform where they can explore and discover new ideas. It serves as a diversion from their daily routines and offers a visual insight into the creative side of individuals within their network. Unlike other social networks, Pinterest is characterized by its quiet nature, devoid of excessive chatter. This visual appeal and low-maintenance aspect make it an ideal place to casually observe and gather inspiration without the pressure of constant engagement.

Pinterest as a Visual Scrapbook:

For some users, Pinterest serves as a visual scrapbooking tool, allowing them to curate and organize their interests. It provides an intuitive and easy-to-use platform where they can collect ideas, whether it's fashion inspiration, DIY projects, or recipes they want to try. By sharing their interests through pins, they can connect with others who share similar passions, creating a sense of community.

The Power of Silent Communities:

Interestingly, Pinterest attracts individuals who may be less socially active on other platforms. It offers a unique way for them to express their interests and hobbies without feeling intrusive or prying. By exploring pins from people they only know professionally, they gain valuable insights into their multifaceted lives.

The Counterintuitive Nature of Startup Investing:

In the world of startup investing, success often hinges on embracing counterintuitive concepts. The two key aspects to understand are the concentration of returns in a few big winners and the initial appearance of good ideas as bad ideas. Startups that achieve significant success have the potential to yield returns that surpass expectations, but this variation is not easily grasped. Investors must be willing to fund a larger number of startups and overcome their preconceived notions of what constitutes a good idea.

The Black Swan Farming Approach:

Black swan farming refers to the approach of investing in startups with the understanding that the majority will not have a significant impact on returns. This perspective allows for the exploration of a diverse range of ideas and the acceptance of the inherent uncertainty in startup investing. By embracing this approach, investors can focus on identifying the few startups that have the potential for exponential success.

Actionable Advice:

  • 1. Embrace the quiet nature of platforms like Pinterest: Use it as a space to casually observe and gather inspiration without feeling the pressure to constantly engage or seek validation through likes and shares.
  • 2. Embrace counterintuitive concepts in startup investing: Understand that the best ideas may initially seem like bad ideas and be open to funding a larger number of startups to increase the chances of discovering a big winner.
  • 3. Focus on the potential for exponential success: Instead of solely looking at the probability of a startup succeeding, consider the possibility of it becoming a game-changer in its industry.


Pinterest's appeal lies in its ability to provide a quiet and visually appealing space for users to explore their interests and gather inspiration. The insights from super-users shed light on the personal and social aspects of Pinterest. Additionally, the concept of black swan farming teaches us valuable lessons about embracing counterintuitive approaches and focusing on the potential for exponential success. By incorporating these insights and lessons, individuals can enhance their experience on Pinterest and investors can increase their chances of finding the next big winner in the startup world.

Hatch New Ideas with Glasp AI 🐣

Glasp AI allows you to hatch new ideas based on your curated content. Let's curate and create with Glasp AI :)