"Very Important and Hard to Teach". Some of the most important topics are the hardest to teach, and real world experience is the only school. There are no easy rules to learn and memorize – you’ve got to figure those out for yourself.

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Sep 29, 2023

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"Very Important and Hard to Teach". Some of the most important topics are the hardest to teach, and real world experience is the only school. There are no easy rules to learn and memorize – you’ve got to figure those out for yourself.

"未来の事業はメガトレンドの「整理」からは生まれない". 変化の兆しを特定した後、メガトレンドから抽出する2つ目の洞察は「価値の変化」である。変化の兆しを契機としてトレンドに変化が起こる場合、対象事業ドメインにおいて、顧客価値に変化が発生することが多い。 1つ目は、既存の提供価値の水準を大きく引き上げる変化である。 2つ目は、新たな価値軸を生み出す変化である。既存の事業では求められていなかった要素が、新たな価値となる可能性がある。

When it comes to learning and teaching, some of the most important topics are often the hardest to grasp. These topics require real-world experience and cannot be easily taught through textbooks or lectures. One such topic is the understanding of megatrends and their impact on business.

Megatrends are long-term shifts or patterns that shape our society, economy, and culture. They are powerful forces that can have a significant impact on various industries and businesses. However, identifying and extracting value from these megatrends is not an easy task.

The first insight that can be gained from analyzing megatrends is the recognition of change. Megatrends are often characterized by subtle signs of transformation. These signs can serve as a starting point for businesses to assess the potential impact of these trends on their respective domains. When change is imminent, it is highly likely that there will be a shift in customer values within the targeted business domain.

The second insight is the understanding of how value can change as a result of these megatrends. There are two primary ways in which value can change. The first is through a significant elevation of the existing value proposition. This means that businesses need to adapt and enhance their current offerings to meet the changing expectations and demands of customers. By identifying the evolving needs and preferences of customers, businesses can stay ahead of the curve and provide value that exceeds their expectations.

The second way in which value can change is through the creation of new value axes. This means that there may be elements or factors that were previously not sought after or valued by customers, but due to the shift in megatrends, these elements become crucial in delivering value. Businesses need to be able to identify these new value axes and incorporate them into their products or services to stay relevant and competitive in the market.

In conclusion, understanding and leveraging megatrends is crucial for businesses to thrive in an ever-changing world. By recognizing the signs of change and adapting their value propositions accordingly, businesses can stay ahead of the curve and meet the evolving needs of customers. However, teaching and learning about megatrends is not a straightforward process. It requires real-world experience and the ability to connect the dots between various factors and insights.

To effectively navigate the world of megatrends, here are three actionable pieces of advice:

  • 1. Stay informed and be proactive: Keep yourself updated on the latest trends and shifts happening in society, economy, and culture. Be proactive in identifying potential megatrends that can impact your industry or business.
  • 2. Foster a culture of innovation: Encourage your team to think outside the box and explore new ideas and concepts. Embrace change and be open to experimenting with new value propositions that align with the evolving needs of customers.
  • 3. Collaborate and network: Engage with experts, thought leaders, and industry professionals who have a deep understanding of megatrends. Collaborate with them to gain insights and perspectives that can help you navigate the complexities of these trends.

By following these actionable advice, businesses can enhance their ability to understand and leverage megatrends, ultimately driving their success in the ever-changing business landscape.

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