The Intersection of Product Critique and the AI Revolution


Hatched by Glasp

Aug 23, 2023

4 min read


The Intersection of Product Critique and the AI Revolution


In today's rapidly evolving technological landscape, two key areas of focus have emerged: product critique and the AI revolution. While seemingly unrelated, these two domains share common principles and potential for transformative change. By understanding the desires of users and observing their interactions with products, we can create better experiences. Similarly, the emergence of large language models (LLMs) powered by AI, such as Transformers, opens up new possibilities in natural language processing (NLP). In this article, we will explore the connections between product critique and the AI revolution, and discuss actionable advice for leveraging these insights.

Understanding People's Desires:

To create a great product, it is crucial to understand the desires of the target audience. By observing what people do and how they interact with a product, we can gain valuable insights into their needs and preferences. First impressions play a significant role in shaping opinions about a product, so it is important to ensure that it provides value, is easy to use, and feels well-crafted. Additionally, seeking out additional perspectives through reviews, comments, and social media discussions can offer valuable insights into what works and what doesn't in the broader market. By understanding people's desires, we can align our product offerings with their needs and aspirations.

Observation and Curiosity:

Observation is a key component of both product critique and the AI revolution. Keen and close observation is essential for developing better product instincts. Great designers and product thinkers understand what motivates and delights people, enabling them to build good things. Similarly, in the context of AI, observation is critical for training large language models. The more data and examples these models are exposed to, the better they become at understanding and generating human-like language. Additionally, curiosity plays a vital role in both domains. By continuously seeking to learn and improve, we can stay ahead of the curve and build innovative solutions.

Transformers and Large Language Models (LLMs):

The emergence of Transformer models in 2017, initially developed at Google and later implemented at OpenAI, revolutionized natural language processing (NLP). These models, such as GPT-1 and GPT-3, have the potential to transform various industries. In an enterprise setting, where language manipulation is prevalent, the ability of machines to interpret and act on information in documents can be game-changing. Startups can leverage the power of LLMs to create new products and markets. By incorporating AI into areas like code generation, sales and marketing tools, interactive chatbots, and enhanced search capabilities, startups can unlock new possibilities and drive innovation.

Challenges and Opportunities:

While LLMs hold immense potential, startups face challenges in determining when to create de-novo product/market solutions or when to integrate AI into existing offerings. This decision can be aided by simply trying out different approaches through iteration and experimentation. Overthinking and analysis paralysis can hinder progress, so it is important to embrace a mindset of "just doing." Moreover, domains like healthcare and law can benefit from the assistance of AI in tasks such as diagnosis and legal analysis. However, determining the balance between scientific advancements and engineering iterations remains a key consideration.

The Path to Artificial General Intelligence (AGI):

The AI revolution is also intertwined with the quest for Artificial General Intelligence (AGI). Many experts predict that true AGI is anywhere from 5 to 20 years away, but this estimation remains uncertain. Similar to the perpetual "5 years away" prediction for self-driving cars, AGI may arrive sooner or later than anticipated. While there is ongoing research and development in the field, it is important to acknowledge the potential for incremental engineering improvements and efficiency gains. Innovation in semiconductors and performance optimization can significantly enhance the capabilities of AI systems.

Actionable Advice:

  • 1. Embrace curiosity and keen observation: Continuously seek to understand people's desires and motivations, and observe their interactions with products. This will help you build better experiences and products.
  • 2. Stay informed and seek diverse perspectives: Read reviews, comments, and tweets about products to gain insights into what works and what doesn't in the market. This knowledge can inform your product development strategies.
  • 3. Embrace iteration and experimentation: When incorporating AI into product development, don't overthink or overanalyze. Instead, embrace a mindset of "just doing" and iterate through different approaches to find what works best for your specific context.


The intersection of product critique and the AI revolution offers exciting opportunities for innovation and transformation. By understanding people's desires and observing their interactions, we can create better products and experiences. Simultaneously, the emergence of large language models powered by AI opens up new possibilities in natural language processing. Startups can leverage these advancements to create new markets and reimagine existing industries. However, challenges and uncertainties remain, and the path to AGI is still underway. By embracing curiosity, seeking diverse perspectives, and embracing iteration, we can navigate this evolving landscape and build a future driven by technology and human-centered design.

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