Epigenetics & the Human Brain: How Shopify Outfoxed Amazon to Become the Everywhere Store


Hatched by Glasp

Aug 26, 2023

5 min read


Epigenetics & the Human Brain: How Shopify Outfoxed Amazon to Become the Everywhere Store

In recent years, extensive research has been conducted on the relationship between epigenetics and the human brain. Epigenetics refers to the study of changes in gene expression that are not caused by alterations in the DNA sequence but rather by external factors and environmental influences. This emerging field has provided valuable insights into the complex mechanisms underlying mental health disorders, addiction, and even the impact of childhood trauma on brain development.

One intriguing finding in the realm of epigenetics and the human brain is the link between suicide and gene activity. Studies have shown that individuals who have committed suicide have less-active ribosomal RNA (rRNA) genes compared to those who have died of other causes. Ribosomes are responsible for protein production, and reduced rRNA activity leads to a decrease in protein synthesis. This finding sheds light on the potential biological factors contributing to suicidal tendencies.

Furthermore, researchers have discovered that individuals who have experienced childhood abuse have distinct epigenetic marks on their brain cells. Specifically, victims of abuse who later went on to commit suicide were found to have an epigenetic tag on the GR gene. This gene plays a crucial role in stress regulation and is implicated in various psychiatric disorders. Understanding the epigenetic changes associated with childhood trauma can provide valuable insights into the long-lasting impact of adverse experiences on mental health.

Another gene that has been implicated in mental health disorders is the gene for REELIN protein. In schizophrenic brains, this gene has been found to have higher levels of methylation, indicating reduced activity. REELIN is involved in brain development and plays a crucial role in shaping the brain during early stages. The epigenetic changes in this gene highlight the potential molecular mechanisms underlying the development of schizophrenia.

Moving away from the realm of neuroscience, we shift our focus to the remarkable rise of Shopify as a major player in the e-commerce industry. Shopify, founded 15 years ago, has revolutionized the way merchants run their online stores. Unlike its chief rival, Amazon, Shopify aims to empower small businesses and democratize commerce.

While Amazon prioritizes customer satisfaction and price competitiveness, Shopify puts the merchant at the forefront. By offering a range of services, from website development to inventory management, Shopify enables businesses to establish and manage their online presence seamlessly. This customer-centric approach has propelled Shopify to become the go-to platform for entrepreneurs looking to establish their online stores.

One of the pivotal moments in Shopify's journey was when Amazon made a strategic error by closing its Webstore service and directing its customers to Shopify. This move gave Shopify a significant boost and positioned it as Amazon's preferred partner for merchants looking to transition to a new platform. The partnership between the two companies also facilitated easier product listing on Amazon's marketplace, further enhancing the reach and visibility of Shopify's merchants.

Moreover, Shopify has been proactive in addressing the challenges faced by small businesses, particularly in terms of access to financing. The introduction of Shopify Capital, a lending service that helps merchants secure funding for inventory and expansion, has been instrumental in supporting the growth of small businesses. By offering flexible repayment options tied to a percentage of sales, Shopify has empowered entrepreneurs who may have struggled to secure traditional bank loans.

In the face of logistical challenges posed by the global supply chain, Shopify has also ventured into the fulfillment space. The Shopify Fulfillment Network connects merchants with reliable fulfillment centers, allowing them to provide efficient and timely delivery to their customers. This expansion into the logistics domain demonstrates Shopify's commitment to supporting businesses throughout their entire e-commerce journey.

As we look to the future, challenges lie ahead for both the field of epigenetics and the e-commerce industry. In the realm of epigenetics, further research is needed to fully understand the intricate relationship between gene expression and mental health disorders. By unraveling the epigenetic mechanisms underlying these conditions, scientists can develop more targeted and effective treatments.

In the e-commerce industry, Shopify will need to navigate the ever-changing landscape and stay ahead of competitors like Amazon. Three actionable pieces of advice for Shopify and other aspiring e-commerce platforms are:

  • 1. Prioritize merchant success: By focusing on empowering merchants and providing them with the tools and support they need to thrive, e-commerce platforms can build a loyal and satisfied customer base.
  • 2. Embrace innovation: As technology continues to evolve, e-commerce platforms must stay at the forefront of advancements. Embracing new technologies and trends will enable platforms to adapt to changing customer needs and preferences.
  • 3. Foster strong partnerships: Collaborating with strategic partners, such as Shopify's partnership with Amazon, can open up new opportunities and expand the reach of e-commerce platforms. Building strong relationships with complementary businesses can lead to mutually beneficial outcomes.

In conclusion, the fields of epigenetics and e-commerce share common themes of adaptation, innovation, and the pursuit of success. By understanding the impact of epigenetic changes on the human brain, we can gain valuable insights into mental health disorders and potentially develop more effective treatments. Similarly, by observing the rise of platforms like Shopify, we can learn valuable lessons about the importance of customer-centric approaches and the power of partnerships in the e-commerce industry. As both fields continue to evolve, there is great potential for further advancements and discoveries that will shape the future of human health and digital commerce.

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