"The #1 Mental Model for Writers Who Want to Write High-Quality, Viral Content: A People-Driven Approach to Creating Blockbuster Articles"


Hatched by Glasp

Aug 10, 2023

4 min read


"The #1 Mental Model for Writers Who Want to Write High-Quality, Viral Content: A People-Driven Approach to Creating Blockbuster Articles"

When it comes to writing high-quality, viral content, there is one mental model that stands above the rest. It is the key to success in the world of online content creation. This mental model is the culmination of thousands of little decisions that writers make, and it can be traced back to the concept of the blockbuster.

The first point to understand is that the web operates on a "rich get richer" basis. In other words, the more high-quality and well-packaged an article is, the more likely it is to be shared and consumed by a wide audience. This is because humans are naturally drawn to things that are popular. So, instead of focusing on quantity over quality, writers should aim to create the best possible article on a given subject.

One advantage of this approach is that there is much less competition from people creating blockbusters. While there may be a lot of competition for mediocre articles, the barrier to creating truly exceptional content is low. By focusing on creating blockbusters, writers can set themselves apart from the crowd and build their reputation in their chosen field.

Speaking of reputation, research shows that the reputation of the author has a big impact on the initial success of an article. People are more likely to click on an article if it is written by someone they recognize and admire. This is why it is important for writers to build their reputation by consistently producing high-quality content.

Blockbuster articles also have the power to create true fans. When an article completely changes the way someone sees and interacts with the world, they become a loyal follower of the writer. These true fans are worth more than a thousand social media followers because they are engaged and invested in the writer's work.

By following the blockbuster model, writers will also develop an amazing body of work over time. Each article is an opportunity to learn and grow as a writer and thinker. As Flannery O'Connor once said, "I write because I don't know what I think until I read what I say." Through the process of researching and writing blockbuster articles, writers will become smarter and better at their craft.

One of the biggest advantages of creating blockbuster articles is that people spend more time reading them than other articles. This means that writers have the opportunity to deeply impact their readers and leave a lasting impression. However, following the blockbuster mental model is not easy. It requires hard work and dedication to producing the best possible content.

In the world of online learning, a similar people-driven model is emerging. People are desperate for an alternative to traditional siloed learning. This people-driven approach to learning is inspired by the serendipity of the internet and the influence of online influencers. Instead of relying on professors and rigid curriculums, learners can curate their own learning experiences.

To get started with this people-driven learning approach, it is important to form a personal monopoly. This means finding an online curator or influencer who can guide your learning journey. Just like Trader Joe's reduces the number of options for shoppers, a good curator will help you navigate the vast sea of information available online.

Becoming a fan of these influencers is another key aspect of people-driven learning. Instead of diving straight into their books, start by consuming their articles, summaries, and podcast interviews. This allows you to explore their ideas and determine if their content resonates with you before committing to their books.

The beauty of people-driven learning is that it is more fun and efficient than traditional learning models. By curating your social media feeds and following influencers in your areas of interest, you can access a wealth of ideas and information without having to slog through university buildings. This approach rewards those who create and explore instead of competing for grades.

In conclusion, the mental model of creating blockbuster articles and embracing a people-driven approach to learning have a lot in common. Both require a focus on quality over quantity, building a reputation, and creating true fans. By incorporating these mental models into your writing and learning practices, you can set yourself apart from the competition and achieve success in your chosen field.

Actionable advice:

  • 1. Focus on creating the best possible article on a given subject, rather than producing a large quantity of mediocre content.
  • 2. Build your reputation by consistently producing high-quality work and engaging with influencers in your field.
  • 3. Embrace a people-driven approach to learning by curating your social media feeds and following influencers who resonate with your interests. Start with their articles, summaries, and interviews before committing to their books.

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