The Intersection of Curators and Desires: Unveiling the Power of Personal Taste


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Sep 15, 2023

3 min read


The Intersection of Curators and Desires: Unveiling the Power of Personal Taste


In today's society, the pursuit of material possessions has taken a back seat to the desire for taste and discernment. The rise of curators has ushered in a new era of aspiration, where individuals strive to share their unique perspective and transform their social and cultural capital into economic success. Curators, often anonymous, have become symbols of distinction and social standing within their chosen niches. They prioritize quality over quantity when it comes to followers, emphasizing the importance of cultivating a loyal and engaged audience. This article explores the connection between curators and desires, delving into the factors that shape our wants and needs.

Understanding the Nature of Desires:

Desires are distinct from needs, as they represent intellectual appetites for things we perceive as good, regardless of any physical or instinctual basis. The influential philosopher and theologian, Thomas Aquinas, referred to these intellectual appetites as the 'will.' When we desire something, we strive towards it, finding joy and fulfillment once we possess it. However, desire is a social process, always driven by a sense of lack. Renowned philosopher Rene Girard noted that desire is not entirely within our control; it is predominantly shaped by social influences.

The Power of Social Influences:

Desire is deeply influenced by the people and culture around us. Girard coined the term "mimetic desire" to describe the desires we imitate from others. Identifying the individuals who influence our desires is crucial in understanding our own aspirations. Internal models of desire encompass those within our immediate circle, such as friends, family, and coworkers, while external models include celebrities and historical figures. Social media blurs the line between internal and external models, as we encounter individuals who may never cross our paths physically but still impact our desires. The closer someone resembles us, the more relatable and influential they become.

Navigating the Complexities of Desire:

Mapping out the systems of desire in our lives allows us to gain critical distance and challenge our dominant desires. By understanding the origins of our desires, we can distinguish between authentic desires and those influenced by external factors. Some desires may be entirely un-mimetic, rooted in deep emotional connections, while others may be influenced by upbringing or societal pressures. Taking ownership of our desires through introspection and creative freedom empowers us to shape our aspirations intentionally.

Advice for Cultivating Authentic Desires:

  • 1. Identify the Values: Filter brands and products based on their alignment with values such as gender equality, sustainability, and diversity. By consciously choosing to support brands that share our values, we can make more informed decisions and feel a sense of fulfillment in our choices.
  • 2. Embrace Individuality: Recognize the power of personal taste and resist the urge to conform to societal expectations. By cultivating unique preferences and interests, we can break free from the herd mentality and pursue desires that truly resonate with our authentic selves.
  • 3. Find Contentment in the Present: Restlessness of desire can lead to a perpetual cycle of unfulfillment. Strive to appreciate and find happiness in the present moment, rather than constantly seeking external validation. True satisfaction comes from within and is not reliant on the acquisition of material possessions.


Curators and desires intersect in the realm of taste and discernment. By understanding the social influences that shape our desires, we can navigate the complexities of aspiration more consciously. Identifying our values, embracing individuality, and finding contentment in the present are actionable steps towards cultivating authentic desires. In a world driven by consumerism, curators and the power of personal taste offer a path to fulfillment that transcends material possessions.

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