The Role of Marketing Strategies in the Success of Winners


Hatched by Glasp

Sep 15, 2023

3 min read


The Role of Marketing Strategies in the Success of Winners


Success is often attributed to various factors, including hard work, determination, and talent. However, when we closely examine the lives and experiences of successful individuals and companies, we realize that marketing strategies play a significant role in their achievements. In this article, we will explore the relationship between marketing strategies and success, drawing insights from the experiences of Netflix and renowned authors Stephen King and J.K. Rowling.

Understanding Cumulative Advantage:

The concept of cumulative advantage, also known as the Matthew effect, sheds light on how winners keep winning. It explains how individuals or companies who start with an advantage relative to others can maintain that advantage over extended periods. Stephen King's adoption of the pen name Richard Bachman and J.K. Rowling's publication under the pseudonym Robert Galbraith exemplify this phenomenon. Both authors experienced a surge in sales once their true identities were revealed, demonstrating the power of social status and reputation in attracting engagement and success.

Starting Conditions and Long-Term Outcomes:

The experiences of Stephen King and J.K. Rowling highlight the importance of starting conditions in determining long-term outcomes. When King's books were initially published under the Bachman name, they performed well but didn't achieve exceptional success. However, once his true identity became known, his books skyrocketed in popularity. This pattern is not unique to King; J.K. Rowling faced a similar situation with her book The Cuckoo's Calling. These examples emphasize that initial conditions significantly influence future outcomes.

The Role of Luck and Serendipity:

While hard work and effort are crucial, luck and serendipity also play significant roles in success. Many aspects of our lives are affected by happenstance, which is beyond our control. Accepting the role of luck in our lives can be liberating, as it allows us to focus on our efforts rather than constantly judging ourselves based on outcomes. Whether we are born with more or fewer advantages, we should never let that determine the level of effort we put into our endeavors.

Connecting the Dots:

When we consider the marketing strategies employed by successful individuals and companies, we can identify common threads. Netflix, for instance, has mastered engagement points, ensuring positive interaction with its audience. This approach has contributed to the company's success in the highly competitive entertainment industry. Similarly, Stephen King and J.K. Rowling utilized the element of surprise and curiosity to capture the attention of readers, ultimately leading to increased engagement and sales.

Actionable Advice:

  • 1. Prioritize engagement: Regardless of your industry, focusing on engagement is crucial. Identify the key touchpoints where you can connect with your audience and create positive experiences. Invest in strategies that encourage interaction and build a loyal customer base.
  • 2. Embrace the element of surprise: Surprise and curiosity are powerful tools in marketing. Consider innovative ways to capture your audience's attention and differentiate yourself from competitors. Think outside the box and be willing to take calculated risks to stand out in a crowded marketplace.
  • 3. Cultivate resilience: Success is not always immediate or linear. It's essential to cultivate resilience and perseverance in the face of challenges and setbacks. Learn from failures and adapt your marketing strategies accordingly. Stay committed to your goals and keep pushing forward.


Marketing strategies play a pivotal role in the success of individuals and companies. By examining the experiences of successful individuals like Stephen King and J.K. Rowling, as well as the strategies employed by companies like Netflix, we can draw valuable insights. Starting conditions, luck, and serendipity all contribute to long-term outcomes, but by focusing on our efforts and implementing effective marketing strategies, we can increase our chances of achieving success. Prioritize engagement, embrace surprise, and cultivate resilience to pave the way for a successful journey.

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