"Unlocking the Value of Time: Exploring the Potential of Social Audio"


Hatched by Glasp

Jul 28, 2023

4 min read


"Unlocking the Value of Time: Exploring the Potential of Social Audio"


In today's fast-paced world, many of us struggle to find the time to focus on what truly matters to us. We often feel overwhelmed by our never-ending to-do lists and the constant pressure to stay busy. This article delves into the reasons behind this time poverty and explores the potential of social audio as a means to reconnect with our values and make the most of our time.

Understanding Time Poverty:

Research shows that a significant percentage of working adults feel time-poor, constantly juggling multiple responsibilities without enough time to accomplish them. Interestingly, individuals struggling to make ends meet tend to experience a greater sense of time poverty. The system seems to work against their time affluence, making it even more challenging for them to spend their time on what they truly value.

The Trap of Busyness:

One of the reasons for our time poverty is our obsession with busyness. We use our packed schedules as a symbol of high demand and success. However, research suggests that comparing ourselves to others only exacerbates this feeling of time scarcity. Instead, it is more beneficial to focus on personal growth and compare our progress to our past selves. Practicing gratitude can also enhance self-awareness and help us align our time with our values.

The Struggle for Survival:

In the midst of our busy lives, we often get caught up in the daily necessities required for survival. Eating, sleeping, and maintaining relationships all demand our attention, leaving little time for introspection and reflection. While these activities contribute to our overall happiness, they can also distract us from the present moment and hinder deeper contemplation about the purpose and meaning of our lives.

Bridging the Gap with Social Audio:

The rise of audio apps, such as podcasts and Clubhouse, offers a unique opportunity to break free from the constant distractions of visuals and engage in deeper, more intellectually stimulating content. The personal nature of listening to someone's voice creates an intimate connection, allowing for a more immersive experience. Furthermore, the emotional impact of audio fosters a sense of social connection, making it a powerful medium for communication and self-expression.

The Three Themes of Innovation:

As social audio continues to evolve, three key themes are likely to emerge: innovation in content format, the evolution of the business model, and the growing ubiquity of audio. Future audio products may focus on long-form educational content or curated short stories from renowned authors, providing valuable and enriching experiences for listeners.

Unlocking Monetization Potential:

The traditional ad-driven model often falls short of adequately monetizing creators and their audiences. However, the rise of social audio has revealed the willingness of fans to pay for high-quality content. As a result, native social audio monetization is set to revolutionize the industry, unlocking new possibilities for creators and paving the way for the next generation of social companies.

History Repeats Itself:

Just as previous waves of innovation in messaging, video, and other media have shaped our modern world, the next decade of audio innovation promises to be equally transformative. By embracing the potential of social audio, we can harness the power of sound to connect with our values, enhance meaningful conversations, and make the most of our precious time.

Actionable Advice:

  • 1. Reflect on Your Values: Take time each day to consider what truly matters to you. Identify activities that align with your values and prioritize them in your schedule.
  • 2. Embrace Social Audio: Explore the world of podcasts, audiobooks, and social audio platforms like Clubhouse. Engage with content that stimulates your intellect and fosters connection with others.
  • 3. Seek Balance: While daily necessities are essential, strive to find a balance between survival activities and moments of introspection. Carve out time for self-reflection and contemplation, allowing yourself to sit in the present moment and ponder the deeper questions of life.


Time poverty is a prevalent issue in our society, but by understanding its origins and exploring innovative avenues like social audio, we can bridge the gap between how we currently spend our time and how we want to spend it. By reflecting on our values, embracing social audio platforms, and seeking balance, we can unlock the true value of our time and create a more fulfilling and purpose-driven life.

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