The Power of Creating Something Wonderful: Insights from Steve Jobs and Trust in Recommendations


Hatched by Glasp

Sep 21, 2023

3 min read


The Power of Creating Something Wonderful: Insights from Steve Jobs and Trust in Recommendations


In today's fast-paced world, where technology is constantly evolving, it is important to remember the essence of creating something wonderful. Steve Jobs, the visionary behind Apple, believed in the power of innovation, simplicity, and the ability to change the world. This article combines insights from Steve Jobs with the growing trend of trust in recommendations from friends and family, rather than influencers, particularly among Gen Z and Millennials.

The Revolution of Macintosh and the Spirit of Possibility:

When Steve Jobs introduced the Macintosh, he believed it had changed the world. It represented a revolution in the way computers worked, and he envisioned a future where every computer would follow the same principles. Steve's sense of possibility and his desire to elevate human progress drove him to create something wonderful. This understanding should ignite in all of us the belief that we too can make a difference and change the world for the better.

The Beginning of Apple: Making Something People Want:

The journey of Apple started with Steve Jobs and Steve Wozniak's desire to build a computer they couldn't afford to buy. They recognized that their friends wanted the same thing and decided to start their own company. This entrepreneurial spirit and the understanding of making something people want laid the foundation for Apple's success. It reminds us that sometimes, starting with nothing gives us the freedom to shoot for the moon and create something remarkable.

The Intersection of Technology and the Liberal Arts:

Steve Jobs believed in the power of combining technology with the liberal arts. He wanted to make technology accessible to everyone, regardless of their technical knowledge. Apple's goal was to create incredibly great computers that people could learn to use in just twenty minutes. By injecting the liberal arts spirit into the realm of business, Apple aimed to make a worthwhile contribution and break the myth that work must be dull and serious.

Aesthetics, Simplicity, and Perseverance:

Steve Jobs had a keen eye for aesthetics and believed that good aesthetics result from what you see, not just what you do. He strived to make things as good as they could be, and he knew that it didn't take much more time or money to make something really great. Simplicity was also at the core of Apple's philosophy, as they aimed to simplify technology for the masses. Perseverance was key to achieving greatness, and Steve encouraged learning from mistakes and not being afraid to fail.

The Importance of Recommendations from Friends and Family:

Despite the rise of social media and influencers, younger generations, such as Gen Z and Millennials, trust recommendations from friends and family more than influencers. Research shows that product reviews and recommendations from loved ones hold more credibility. Consumers trust smaller influencers with up to 50,000 followers the most. This shift highlights the power of personal connections and the value of authentic recommendations.

Actionable Advice:

  • 1. Feed your creativity: Explore uncharted paths outside your comfort zone and invest in yourself. Seek new dimensions and experiences that carry a romantic scent. Creativity comes from connecting previously unrelated experiences and insights.
  • 2. Make what you love your work: Don't fall into the trap of pursuing a career for the sake of it. Instead, make your avocation your vocation. Find passion in your work and make a meaningful contribution.
  • 3. Embrace mistakes and persevere: Don't be afraid to fail and learn from your mistakes. Persevere in your pursuits and invest the time to make something great. Remember that the journey itself is the reward.


The insights from Steve Jobs and the trust in recommendations from friends and family remind us of the power of creating something wonderful and the value of personal connections. By embracing creativity, making what we love our work, and persevering through challenges, we can leave a trail of greatness in our wake. Let us remember that the reward lies not in the end result, but in the process itself.

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