"Advancing UX and Harnessing the Power of AI: Lessons for Designers"


Hatched by Glasp

Sep 09, 2023

3 min read


"Advancing UX and Harnessing the Power of AI: Lessons for Designers"


In the world of design and user experience (UX), there are valuable lessons to be learned from both psychology and the advancements in artificial intelligence (AI). By understanding human behavior and incorporating AI capabilities, designers can create intuitive and impactful user experiences. This article combines insights from "Psychology in Design" and "A Few Things I Believe About AI" to provide actionable advice for designers looking to enhance their UX strategies.

Lesson 1: Design for the User's Reality

One key lesson from psychology is that designers must design for users as they are, not as we wish them to be. Human behavior often follows patterns, such as the commonly observed "F" shape reading pattern. Users have shorter attention spans, so it is crucial to present important information above the fold. Additionally, the concept of Hicks Law emphasizes that providing users with too many choices can lead to decision paralysis. Designers should simplify choices and guide users towards their goals.

Lesson 2: Color Preferences and Gender

Understanding color preferences is an important aspect of design. According to Joe Hallock, there are significant differences in color preferences between genders. Blue emerges as the most favorable color among both men and women, while orange is the least favorable. Men tend to prefer bold colors, while women lean towards softer hues. Designers can leverage this knowledge to create visually appealing and gender-inclusive designs.

Lesson 3: Balancing Beauty and Usability

While aesthetics play a role in design, a survey by Hubspot highlights that visitors value easy-to-find information over beautiful design or fancy UX. Striking a balance between aesthetics and usability is crucial. Designers should prioritize clarity, simplicity, and intuitive navigation to ensure users can easily find the information they seek. A visually pleasing design should enhance the user experience, not hinder it.

Lesson 4: Knowledge Orchestration in AI

Advancements in AI, particularly in large language models like GPT-4, have opened new possibilities for designers. However, a significant challenge lies in knowledge orchestration. While AI models excel at reasoning, their knowledge of the world is limited. Knowledge orchestration involves storing, indexing, and retrieving the right knowledge to enhance AI's performance. Startups are developing tools and infrastructure to facilitate this process, enabling developers to access and utilize vast amounts of knowledge.

Lesson 5: Harnessing Process Knowledge

One valuable type of knowledge for AI models is end-to-end interaction data about various processes. This data provides insights into the lifecycle of a process, enabling AI models to recreate and improve it over time. By integrating horizontally over a process, startups gain a competitive advantage. They can replace external solutions and gain a comprehensive understanding of the process, empowering AI models to deliver better results.


To advance UX and harness the power of AI, designers can apply these actionable insights. Design for users as they are, simplify choices, and prioritize important information above the fold. Consider gender preferences in color selection, striking a balance between aesthetics and usability. Embrace AI's potential by focusing on knowledge orchestration and leveraging end-to-end interaction data. By combining psychology and AI, designers can create transformative user experiences that cater to users' needs and drive meaningful engagement.

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