The Ultimate Guide to Unbundling Reddit: Why Figma Wins


Hatched by Glasp

Sep 24, 2023

6 min read


The Ultimate Guide to Unbundling Reddit: Why Figma Wins

In today's digital age, both Reddit and Figma have emerged as powerful platforms that cater to the needs of their respective communities. Reddit, a social news aggregation and discussion website, has gained rapid popularity with millions of subscribers and offers a unique opportunity for entrepreneurs and startups to tap into unmet needs within specific subreddits. On the other hand, Figma, a browser-based design tool, has revolutionized the way designers collaborate and work on projects. Both platforms have their own set of strategies and features that contribute to their success. In this article, we will explore the commonalities between these two platforms and uncover the key factors that have led to their compounding growth.

Step 1: Find a Subreddit

The first step in unbundling Reddit is to find a subreddit that aligns with your interests, expertise, or potential business idea. With its vast range of communities, Reddit offers a competitive advantage to entrepreneurs who can identify subreddits that are growing fast and have a critical mass of subscribers. By joining these subreddits, you can gain valuable insights into the needs and preferences of the community members. Pay attention to the posts that resonate with the community and try to identify recurring problems or recommendations that they seek. This step is crucial in understanding the motivations and pain points of the community members.

Step 2: Join the Subreddit

Once you have identified a suitable subreddit, the next step is to join and actively engage with the community. By becoming a part of the conversations and discussions, you can build genuine connections and learn from the members. Spend time in the community and immerse yourself in their world. This will help you gain a deeper understanding of their needs and challenges. Keep in mind that your goal is not just to observe, but to actively participate and contribute to the community.

Step 3: See What They Want

While engaging with the community, always keep an eye out for the problems and challenges that the members face. What are their recommendations? Are there any recurring complaints or requests for specific solutions? Put yourself in their shoes and think about what would make it easier for them to achieve their goals. This step is crucial in identifying the unmet needs within the subreddit and finding opportunities for innovation and entrepreneurship.

Step 4: Create a Closer Space for Communication

Once you have established a connection with the subreddit community, it's time to take your engagement to the next level. Create a closer space for communication by setting up your own gathering place, such as a Discord server, Slack channel, Instagram page, or Facebook Group. This will provide a dedicated platform for the community members to interact with you, share their feedback, and discuss their needs in a more intimate setting. Building this closer space for communication will strengthen your relationship with the community and create a sense of belonging.

Step 5: Build Something for Them

Based on the insights and feedback gathered from the subreddit community, it's time to start building a product or service that addresses their unmet needs. Take into consideration their specific recommendations and requirements. Before diving into development, it is advisable to consult the community and seek their input on the features and functionality of your product. This co-building approach ensures that you are creating something that truly serves their needs and preferences. Launch your product and gather feedback from the community to iterate and improve upon it.

Step 6: Build on Top of What You Built

Once you have launched your product, leverage the resources you have built, including your space and your product, to further enhance the community experience. Add social components to foster collaboration and interaction among the community members. Continuously listen to their feedback and identify additional features or services that can address more of their problems. Building on top of what you have already created will not only deepen your relationship with the community but also attract new members who can benefit from your offerings.

Why Figma Wins

Now let's shift our focus to Figma and explore the key factors that have contributed to its success. Figma has emerged as a leading design tool, primarily because it goes beyond serving the needs of just designers. By focusing on the entire design process and involving all stakeholders, Figma has created a core loop that drives its growth and compounding scale. This approach has allowed Figma to tap into a larger market and cater to the needs of a diverse range of users.

One of the key reasons for Figma's success is its browser-first approach. Unlike traditional design tools, Figma is built to be truly browser-first, which means that designers can collaborate and work on designs in real-time without the need for local installations or file conflicts. This browser-first approach, made possible by technologies like WebGL, Operational Transforms, and CRDTs, has revolutionized the way designers collaborate and has significantly improved the speed and efficiency of the design process.

Another factor that sets Figma apart is its cross-side network effect. By bringing both designers and non-designers into the platform, Figma has created a network effect that drives its compounding success. This cross-side network effect between designers and non-designers enhances collaboration, enables faster feedback loops, and allows for a more holistic approach to the design process. Figma's ability to involve all stakeholders in the design process has made it a valuable tool for companies and has contributed to its widespread adoption.

Furthermore, Figma has invested in building a robust ecosystem through its plugin and community features. Plugins allow designers to augment their workflows, access new functionalities, and easily share their creations with others. Figma's plugin ecosystem is a collective progress that benefits all users and spurs the creation of new designs. By creating a platform that encourages plugin development and provides a centralized approval process, Figma has fostered a thriving ecosystem that adds value to its users and attracts new designers to the platform.

Actionable Advice:

  • 1. Identify unmet needs within specific communities: Take the time to understand the needs and challenges of a particular community or market segment. By focusing on unmet needs, you can create products or services that address those pain points and cater to a specific audience.
  • 2. Foster collaboration and feedback loops: Building a closer space for communication and actively involving your target audience in the development process can lead to better products and stronger relationships. By listening to feedback and iterating on your offerings, you can continuously improve and cater to the evolving needs of your community.
  • 3. Embrace the power of ecosystems: Creating a platform that allows for the development of plugins, extensions, or complementary services can enhance the value of your product and attract a wider user base. By fostering an ecosystem, you can tap into the collective progress and leverage the creativity and expertise of others.

In conclusion, both Reddit and Figma have demonstrated the power of understanding the needs of their respective communities and building products and services that cater to those needs. By following the steps outlined in the ultimate guide to unbundling Reddit and understanding the key factors behind Figma's success, entrepreneurs and startups can unlock new opportunities and create products that truly serve their target audience. By embracing collaboration, feedback loops, and the power of ecosystems, you can build products that not only meet the needs of your community but also have the potential for compounding growth and long-term success.

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