"Unlocking the Power of Email Marketing and Conversational Notes"


Hatched by Glasp

Sep 10, 2023

3 min read


"Unlocking the Power of Email Marketing and Conversational Notes"


In today's digital age, email marketing has emerged as one of the most popular and effective forms of communication for businesses. With the rise of mobile devices, it is crucial to optimize email campaigns for mobile viewing. According to a recent study, approximately half of all emails are opened on a mobile device, highlighting the importance of mobile compatibility. Additionally, email newsletters have become the go-to content marketing strategy for 81% of B2B marketers. In this article, we will explore the key statistics and insights related to email marketing in 2021, as well as the power of conversational notes in knowledge sharing and collaboration.

Email Marketing Statistics:

  • 1. Mobile Optimization: Mobile devices account for 41.9% of all opened emails, emphasizing the need for mobile-friendly email designs. To maximize engagement, ensure that your emails are responsive and easily accessible on smartphones and tablets.
  • 2. Open Rate: The average open rate for email newsletters across all industries is 21.33%. This metric measures the percentage of recipients who open the email, indicating the initial level of interest or curiosity generated by the subject line and preview text.
  • 3. Content Marketing: Email newsletters are the most-used type of content marketing for 81% of B2B marketers. This highlights the effectiveness of emails in delivering valuable content and building customer relationships.

The Power of Conversational Notes:

  • 1. Conversation Theory: Gordon Pask's Conversation Theory offers a unique perspective on knowledge sharing and collaboration. It suggests that knowledge is constructed through conversations and interactions with others. Each participant has their own subjective understanding, which is shared through serialized messages.
  • 2. Feedback Loops: Conversational notes serve as a feedback loop between individuals across time. By documenting thoughts, ideas, and insights, we engage in a conversation with our past and future selves. This allows for the exchange of knowledge and the evolution of ideas over time.
  • 3. Nonlinear Feedback: Conversations, both oral and written, are characterized by nonlinear feedback loops. Unlike linear processes, conversations are dynamic and unpredictable. It is through these non-determinable trajectories that creativity is fostered, ideas are cultivated, and new destinations are discovered.

Actionable Advice:

  • 1. Optimize for Mobile: To maximize the impact of your email marketing campaigns, ensure that your emails are mobile-friendly. Test your designs on different devices and platforms to ensure optimal viewing and engagement.
  • 2. Engage in Conversational Note-Taking: Embrace the power of conversational notes in your personal and professional life. Regularly document your thoughts and ideas, allowing for a continuous conversation with yourself and others across time.
  • 3. Embrace Nonlinear Feedback: Embrace the unpredictability and creativity that comes with nonlinear feedback loops. Encourage diverse perspectives, accommodate unexpected insights, and allow conversations to evolve organically. This will foster innovation and lead to previously unknown destinations.


Email marketing continues to thrive in 2021, with mobile optimization and content-driven newsletters at the forefront. Simultaneously, the power of conversational notes in knowledge sharing and collaboration cannot be overlooked. By embracing the principles of Conversation Theory and nonlinear feedback loops, we can unlock the full potential of email marketing and cultivate a culture of continuous conversation and innovation. So, optimize your emails for mobile, embrace conversational note-taking, and embrace the unpredictability of nonlinear feedback to take your email marketing and collaboration efforts to new heights.

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