The Psychology of Advocates: Understanding Viral Motivation and Altruistic Sharing


Hatched by Glasp

Aug 17, 2023

4 min read


The Psychology of Advocates: Understanding Viral Motivation and Altruistic Sharing


Advocates (INFJ) are individuals with unique personality traits, known for their deep thoughtfulness, imagination, and strong personal values. They strive to make a positive impact in the world by using their strengths, such as creativity, sensitivity, and compassion, to uplift others. In this article, we will explore the psychology behind viral sharing and how it aligns with the motivations and characteristics of Advocates.

Advocates and Their Desire to Help Others:

Advocates are driven by their sense of purpose to help others and create a more just and equitable world. They are troubled by injustice and prioritize altruism over personal gain. This deep-seated desire to create positive change naturally aligns with certain motivations behind viral sharing.

1. Status and Belonging:

Advocates, like all individuals, seek a sense of belonging and status within their social circles. They are motivated to associate themselves with high-status individuals or exclusive networks. Sharing content that reflects their values and beliefs allows them to showcase their status and connect with like-minded individuals.

2. Identity Projection and Validation:

Advocates have a strong need to express their identity and find validation in their viewpoints. They want to be understood and acknowledged for their unique perspectives. By sharing content that aligns with their values, they can assert their identity and seek validation from their social circles.

3. Safety and Organizational Tools:

Advocates are more likely to share content that helps them optimize and organize their world. They want to ensure the safety of their communities and stay informed about potential threats. Sharing tools or information that contribute to safety protocols not only showcases their efficiency but also helps others within their tribes.

The Psychology Behind Viral Sharing:

Understanding the motivations behind viral sharing can help us better understand how Advocates contribute to the spread of content that resonates with their values.

1. Novelty and Curiosity:

Advocates, like many individuals, are attracted to new and interesting things. They seek out the next new experience or product that allows them to stay ahead of the curve. Sharing such content not only satisfies their curiosity but also positions them as trendsetters within their social circles.

2. Validation and Boosting Self-esteem:

Advocates, like all individuals, have a need for validation and positive self-perception. Sharing content that reflects their achievements or positive experiences allows them to boost their self-esteem and feel good about themselves. This need for validation drives them to share content that brings them a sense of accomplishment or pride.

3. Altruism and Nurturing:

Advocates value deep and authentic relationships with others. They genuinely care about the well-being of their tribes and want to be perceived as helpful and nurturing. Sharing content that is useful, informative, or offers support allows Advocates to showcase their altruistic nature and contribute to the betterment of their communities.

Actionable Advice for Advocates:

  • 1. Prioritize Self-care: While Advocates have a strong desire to help others, it is essential for them to prioritize self-care. Taking time alone to decompress, recharge, and process thoughts and feelings is crucial for maintaining mental and emotional well-being.
  • 2. Find Your Mission: Advocates often feel compelled to find a mission in life. When encountering inequity or unfairness, channel that energy into identifying ways to create positive change. Focus on a cause that aligns with your values and use your creativity and sensitivity to make a difference.
  • 3. Share Meaningful Content: When sharing content, consider its impact on others. Prioritize sharing content that uplifts, educates, or inspires. By spreading compassion and positivity, Advocates can create a ripple effect of change and foster deeper connections with their social circles.


Advocates, with their unique combination of personality traits, play a vital role in the psychology behind viral sharing. Their desire to help others, seek validation, and create positive change aligns with various motivations behind sharing content. By understanding these motivations, Advocates can leverage their strengths to make a meaningful impact and contribute to a more compassionate and equitable world. Remember to prioritize self-care, find your mission, and share meaningful content to create a ripple effect of positive change.

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